Social SEO is a concept that takes advantage of the role that social media plays in improving a site’s social rankings. Today, the search engines place more weight on those SEO activities that are a cut above the norm. Therefore, a video or infographic that goes viral looks good in
B2B small and medium business companies obtain different results from the social networks they use, a new study presented by emarketer.com shows. 600 US B2B SMB websites were included in Optify’s analysis that had some very interesting findings.
Saying the PR industry has changed since I started my career just six years ago is an understatement. No longer is my day about writing, drafting and pitching press releases. Now it is more about the integrated marketing mix encompassing both social media and SEO. As these disciplines have become
A survey from Content Marketing Institute (CMI) and The Association for data-driven marketing & advertising (ADMA) about content marketing in Australia reveals that 96% of Australian marketers use content marketing.
The most successful content producers, those who achieve authority, are those individuals that consistently provide stellar work day in and day out.
LinkedIn is more than just a social networking site; it is also a powerful marketing tool for any organization. This is why it is important to optimize your profile for the search engines. Your LinkedIn profile provides one way for customers to find you on the web. On the flip
Public relations professionals often disagree with the decisions taken by the top management of the companies they work for, even if they find it quite difficult and it sometimes costs them their jobs, a new study by researchers at Baylor University and the University of Texas at Austin has shown.
Four simple tricks to improve website content quality and readability, offered by Christian Boughner, of Infographicworld.com.
In a world full of startups, how will yours stand out? How can you make yours successful? The key to success is productivity. Here are some tips to making your startup more productive:
From places to source content ideas for your blog, to content curation sites that allow you to reach broader audiences; from sites that allow you to create visual content with ease, to professional tools that help you monitor content marketing strategies employed by your competitors; the list below features some
