Great communicators can influence change, whether political, cultural or in business. From Winston Churchill to Ronald Reagan, Steve Jobs to Martin Luther King, history is full of individuals who, through their words and deeds, have shifted public opinion and behavior. Barack Obama, Stephen Colbert, and the “Oracle of Omaha” Warren
PR has a bad rap: It’s deceptive. It’s “spin.” It’s manipulation. Where do such perceptions come from? Are they true? And most importantly, since nobody wants to be manipulated, could negative consumer opinions of PR keep them from receiving a message?
In her role, Ward will play a key role in guiding clients in their corporate reputation, crisis management and executive eminence programs.
What’s the best social media platform for business? I get hit with this question a lot, and while there’s no perfect answer, I thought it might be helpful to lay out a few ideas. Define Your Social Media Goals In true marketing fashion, I’ll answer the question with a question:
January 23-27 new signings, hires and promotions from across the PR industry. People Moves is a new weekly category, that will tell you who’s hired who, who has been promoted, and so on.
Coming up with different ideas for press releases can be difficult. Discover 12 ideas you can use time and time again.
Continuing the mission to simplify social monitoring, StatFly added new quick-switch multi-profile management and unlimited reporting to its growing feature set.
Echo announced new key executives to its management team: Ron Bouganim, the new vice president of corporate development and partnerships, and Kristin Hersant, who will fill the role of new vice president of marketing.
Your website is a source — often the most important source — of leads, sales and referrals. It’s how people check you out, learn why you’re good, and communicate with you about their needs.
The best day out by far and away (and my colleagues would agree) is the corporate cooking class we attended at a popular local restaurant.
