PR Insights

Using Social Media Better

A Social Media Press Release: What It Is and How to Write One

Constructing a traditionally formatted press release for online social media is a waste of money and time – it simply doesn’t work. Unfortunately, many companies haven’t yet realized this fact and are still relying on this outdated approach to broadcast to online audiences. This is unfortunate because they are misusing

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Twitter-Logo-Egg-Hatches

Twitter, Boosting PR and What Social is all About

Twitter and social media do boost results for PR professionals, but getting the most out of such channels depends highly on a person’s understanding of the medium, the time they invest into developing and implementing an effective strategy and the time and resources they put into it. Let’s briefly explore

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WidePR everything-pr

WidePR, Free Press Release Submission and Distribution Service

A new service to submit and distribute press releases has just emerged in a quite crowded part of the online world. WidePR.com, the latest site offering this type of service to PR professionals and businesses, describes itself as a “state-of-the-art SEO environment that promotes and distributes business news for free”.

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what is in a name

What’s in a Name?

When it comes to communication of all kinds, it’s paramount to know and use the names of the persons you are addressing. In person, over email, on the phone, using their name is a rule that PR professionals, customer care reps and everyone in the business world that gets into

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