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Levick Communications, Kaplow & Widemeyer: Branding the Branders

Everything PR News continues a survey of America’s top PR firms. For online business, it a special type of self branding is necessary. The greater a firm’s resources, the greater the commitment necessary to engage people online. Some companies still rely on spin and appearances, sending the wrong message. Bottom

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AP to Credit Bloggers as News Sources

Associated Press (AP) announced last week bloggers should be credited as news sources in a letter to its members. This decision has a tremendous impact on how bloggers will affect the news agenda and the overall news industry.

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