O’Dwyer PR’s New Business Council has been opened to help PR firms market themselves to prospective clients and also to cope with the many issues and opportunities facing PR firms in today’s fast-changing environment.
Is Tony Hayward BP’s biggest PR problem? Hardly. He is a PR liability. But at this point, any action BP takes will be scrutinized and dissected.
The Community Manager position is hot right now. With all the excitement surrounding the community management position, you may be tempted to jump on the bandwagon and hire a community manager for your PR agency or for your biggest client–but, are you really ready?
The best PR media pitch is always an honest one. However, researching who you are being honest with comes in second in priority for successful media outreach. But, an honest mistake also conveys sincerity. A recent media pitch to world famous travel guru Peter Greenberg reveals good advice for the
Director Pravesh Bhardwaj is having his troubles making a film about middle class morality from the celebrity morality standpoint. Finding a Bollywood actress willing to do a nude scene, in a film about women doing nude poses is like finding a needle in the haystack. Actress Aruna Shields understands the
With the euro in upheaval several avenues of investment will certainly become more viable. A look at local developments in Trier, Germany reveals a lot about what some investment visionaries call “community entitlement,” or the need to build the system back from the ground up. This is not as complex
How can a PR get the most from social media without making any damaging social media mistakes? Many PRs have started tapping into the “expertise” of a new breed of entrepreneur–the social media guru.
A recent Pew Research Center report shows that almost all of America’s netizens have interacted online in one way or another with government agencies in the past 12 months. While the results are impressive, we’re still far from real interaction, dialogues and open debate on official Internet channels. Netizens still
Wall Street’s involvement in our economic woes is now begining to be seen fully. Big time investment in big business has put all of America’s eggs in the wrong basket. Focusing on small towns in America, like Jesup, Georgia for instance, can open a window into what Wall Street innovator
Oprah Winfrey is the subject of a controversial unauthorized biography now. The world according to Oprah is chomping at the bit to see if she is the saint millions paint her as. Author Kitty Kelly is famous too, for revealing (or appearing to) celebrity dirt. Is this just more PR
