PR Insights

Sports Publicity

Sports PR: Which Sport Gains Most Natural Publicity?

Tiger Woods has completed professional sports in a way he never envisioned – completing the circle of modern sports clowns. From Barry Bonds and the steroids controversy, to Michael Vick and onto Kobie Bryant and Shaquille O’Neil – today’s pro sports are a joke.

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good guide

GoodGuide’s Tests and Hypocrisy

If GoodGuide is really committed to its cause, than there should be no “Buy Now” buttons on product listings with low ratings. Otherwise, an action like rating low a popular Christmas toy would translate for many as a PR stunt.

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Speyside Corporate Relations

Speyside Corporate Relations Opens South America

Speyside CR, is by extension a tested and refined corporate communications giant. Co-founders Alistair McLeish and Ian Herbison announced the opening of the company’s offices in San Paulo, Brazil. In a conversation with Herbison, Everything PR News gleaned a window into the vision of two of the most successful corporate

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twitter everything-pr

Grateful Lessons Learned from Tweetsgiving and Twitter

Tweetsgiving this year promises to be even more successful than last year’s effort. This, and other fund raising efforts reveal the value of Twitter and social media, perhaps as well as any other type of outreach. Besides being a major PR boost for Twitter, the best part is that those

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Public Relations

Future of PR: PR May Be Headed To Oz

Traditional PR, or more precisely, the crisis management arm of it, has a rude awakening coming. The business in need of such damage control efforts are not far behind either. With an ever constricting economy, and ever growing needs of the world’s people, no one can long afford the hype

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Consumer Products Declining

Major News Outlets Confused Over Consumer Confidence

Reuters news today suggests on the one hand consumer confidence up, while other reports from the same agency reveal world consumer concern still on the increase. If the most respected news agencies, and even Nielsen do know know that is going on, how can the public? The conflicting reports from

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