Public relations (PR) is often misunderstood, leading to several myths about its purpose and effectiveness. Some of those myths and misconceptions even come from the media and from TV. Despite all the misconceptions about public relations careers and the industry in general, before anyone can delve into how to get into
The digital transformation of work in the last few years has revolutionized the way companies operate. The COVID-19 pandemic further accelerated this transformation, presenting new challenges and forcing organizations of all sizes to rapidly adapt. This digital transformation has also impacted the field of human resources (HR), with organizations increasingly
In the digital age, consumers have access to vast amounts of information and choices. That’s why authenticity has emerged as a crucial factor in the buying journey. Consumers seek genuine experiences, transparent communication, and trustworthy interactions with brands. Authenticity has a big role in the buying journey which is something
Networking is crucial in PR for establishing connections, fostering relationships, and expanding opportunities. PR professionals must build and maintain a strong network to support career growth, generate leads, and enhance industry presence. Effective strategies exist for expanding a PR network. Defining objectives PR professionals must define their networking objectives before engaging
OpenAI’s ChatGPT, launched in November 2022, took the internet by storm, and recently, Google entered the market with its own AI-powered chatbot, Bard. While both tools share similar functions, there are key differences between them that set them apart. However, it’s important to remember that the future of AI in
A public relations (PR) internship is an excellent opportunity to gain practical experience, learn new skills, and make important connections in the industry. However, before anyone can start their first PR internship, there are a few things they should know to ensure that they make the most of their experience. Understanding
B2B companies often face challenges in retaining customers due to the complex nature of their products and services. While acquiring new customers is essential for growth, nurturing existing ones is equally important. Customer nurturing refers to building long-term relationships with customers and engaging with them at every stage of their
Building and maintaining strong relationships with journalists is a critical component of effective public relations. By developing relationships with journalists, PR professionals can gain valuable media coverage for their clients or organizations, as well as establish themselves as trusted sources of information. Importance of relationships with journalists Building strong relationships
When a company experiences a change in its executive leadership, it can be a significant event for employees, shareholders, customers, and the general public. It’s important to handle the communication of executive leadership changes carefully. That way companies can minimize the impact on their stability and reputation. There are a few strategies
Press releases are a powerful tool for businesses to communicate with the media and the public. However, not all business announcements warrant a press release. In order to use press releases effectively, it’s important to understand when they are appropriate and when they are not. Product launches One of the most common
