How did the Pandemic affect the Pet Industry?
The pandemic was a devastating time for many. However, it also had a major impact on the pet food and pet bedding industry. It was estimated that over 1 million dogs and cats were...
Category: PR Insights
The different methods of converting leads to sales
To convert leads into paying customers, they need to be pushed towards purchasing decisions. Leads will not automatically convert to sales. Additional strategies are required to produce the conversion. Given below are tips that...
PR tactics to build a brand
PR is an important tool for a brand to further its reach. It can help a brand get media placements that can further develop its identity. It is an effective way, not only to...
PR for interior designers
To showcase designs and projects for interior spaces, to a targeted audience, PR is crucial. PR can make a big difference and be a game-changer for a business. Since PR involves media coverage, it...
The return of business travel
People may have become habituated to Zoom meetings but that cannot replace what is felt while meeting someone and shaking hands. In the past couple of years, COVID-related travel bans kept a lot of...
Gaming and Food Partnerships
Plenty of companies have started to look for different ways that they can get inside the video game industry. Additionally, with the rise of the metaverse itself and other types of metaverse developments, such...
Improving Brand Perception by Helping Employees
Any employees that have started returning to their office spaces have faced the increased cost of their commute to the physical workplace. Recently, the gas prices across the US have been steadily increasing, hitting...
Conducting Market Research
Consumers these days have a lot of power because they’re easily able to research a company’s products or services and make their own purchasing decisions. Additionally, instead of communicating with a sales representative from...
Sustainability and beauty brands
For consumers today, sustainability is important, and they are willing to switch loyalties to reduce environmental effects. They are adopting a green mentality and are looking for natural and organic ingredients. The beauty industry...
Traveling sustainably
For consumers today, sustainability is a concern. The travel industry is no exception. Awareness about carbon emission from traveling has increased. Sustainable traveling has more positive impact than negative, especially related to the environment....
