PR tools to use in 2022
The past couple of years have been turbulent. To some extent, they have made businesses realize the importance of a good PR team. A good PR team needs various tools. Those tools can be...
Category: PR Insights
Fintech PR is Essential for Smaller Fintech Companies
The Fintech industry has taken over the world, where new businesses offer exciting new financial services or financial institutions become more consumer-friendly and convenient. It is one of the fastest-growing sectors globally and is...
Effective PR Strategies to Promote a Saas Company
With more than 50,000 SaaS companies in the world and many more launching every day, competition is fierce in the industry. This means it can be hard to stand out in a crowd and...
Public Relations Tactics for Small Business Owners or Startups
Public Relations, at its center, is a form of communication between a business and its customers or partners. Public relations are commonly associated with large corporations or brands that have an image to maintain....
The Role of Public Relations in Building a Reputation for Politicians
The importance of the media in the political process has increased exponentially, particularly with the multiplication of communication channels and the development of new technologies. In a world where the media is more influential...
How to prepare before an interview with the media
Media interviews are opportunities for companies to share messages with the public. To influence a journalist’s opinion, preparation is needed. Such interviews are essential to establish a brand, and also provide an opportunity for...
Types of SaaS Promotional Campaigns
Organizing SaaS PR efforts into campaigns helps track, analyze, report, and change efforts by using specific messaging and audience segmentation. There are several strategies that can help brands in the SaaS industry create more effective campaigns,...
The role of PR in the Service Industry
Public relations involves the professional maintenance of a favorable public image by a company or individual. This is the standard followed by PR experts around the globe. The role of public relations in the...
Media Training: Strategies For Contacting Newspaper and Magazine Reporters
The best time of day to pitch a newspaper reporter on the phone is usually between 11 a.m. and 1 p.m., which is when they typically eat lunch at their desks, or after 4...
Achieving Success with PR Campaigns
With a well-planned PR campaign, companies can generate a positive public image and reputation. However, PR campaigns entail a lot more than creating and distributing a simple press release or throwing a fundraiser to...
