The Importance of Creative Content in PR
Many PR professionals believe that one of the worst things that content can result in is offending people or causing them to find the content ridiculous. However, that’s not the case. The worst thing...
Category: PR Insights
Engaging effectively with customers
‘Being engaged’ means being truly interested in what customers have to say. A business has to want feedback of all kinds because feedback provides important data to be used for building a better organization....
Navigating a Marketplace With a Damaged Reputation
The top executive at Activision Blizzard announced that he would be leaving the company almost two weeks after the video game company was hit with a sexual harassment lawsuit by regulators in California. The...
PR Strategy to Grow your Email Newsletter
One of the most important parts of email marketing and PR campaigns is email newsletters. Through newsletters, companies can not only advertise, but they can create stronger relationships with their consumers. Although it might...
Using Public Relations for Customer Retention
In the simplest terms, public relations is whatever a company does that can affect how it’s going to be perceived by the target audience, investors, employees, as well as the general public. Public relations...
Real Estate Companies and PR
Most professionals in the real estate industry already understand how important marketing a business is, because the housing market is already challenging industry. This is especially true for realtors who are just starting out...
Tips on Businesses Looking to Get Free Publicity
Brands and corporations have separate budgets for working on big marketing and public relations campaigns, which is not always available to smaller businesses. Fortunately, there are some ways for businesses to get more publicity...
Successful co-branding partnerships
When two brands form a brand partnership, they create mutual marketing and PR benefits. The brands may include retailers, car manufacturers, and restaurants, among others. The brands involved pool their resources, creativity, and existing...
Lawyers and Public Relations
To try to attract or retain clients, most attorneys these days tend to rely on public relations and marketing efforts. The ones that don’t utilize these tools end up losing out. Several decades ago,...
Maximizing PR Efforts
Effective public relations strategies are constantly changing, and what used to be an effective strategy even a year ago may no longer be practical for companies. That’s why companies have to keep up to...
