PR Plan Content Essentials
The world of public relations is constantly shifting and evolving, what used to be templated press releases distributed to every email address relating to a news outlet, has turned into a variety of strategies...
Category: PR Insights
Consumer Insights: Why Are They Important in Marketing
Today, customers across retail spaces expect high-quality goods and services to be matched with high-quality experiences. However a major challenge remains: how can companies and their target audiences understand each other enough to develop...
PR Tips For New Businesses
Any brand new company that’s serious about getting the attention of potential customers and other industry professionals will find PR extremely useful. However, not many business owners make public relations a priority – some...
Breaking Through the Noise
This has been a challenging year for businesses around the globe – between canceled events and budget cuts. The already gigantic market has been saturated with difficulties and obstacles. Nevertheless, the demand for professional...
Ins And Outs Of Media Coverage
All businesses and business owners want press coverage. Yet, very few actually understand what it takes to reach out to a journalist and frame a story in a way that will attract the journalist’s...
How can PR be used to help restaurants?
What are the stats around restaurant industry success standards? The restaurant industry is among the most cutthroat. Look into the industry statistics, and one will find that 60% of restaurants don’t make it past...
PR Push Essentials
More and more businesses are turning their focus towards digital marketing, and specifically public relations, in an attempt to boost their credibility and visibility with the target audience. One of the best ways to...
PR Tips for Hedge Funds
Many hedge fund managers are constantly looking for investors, yet they limit their company’s ability to find those investors and advertise to them due to their adverse public relations perspective. Furthermore, plenty of hedge...
How has PR changed in 2020
In 2020, trends included AI, live streaming, unique/niche targeting, and even big data integrations. They haven’t faded, but the focus on use has drastically changed. Brands have started using the online world more and...
Learning From Robinhood Public Relations
The investment platform, Robinhood, had spent years perfecting its brand, by promising to make it easier for the public to invest and trade stocks. However, suddenly, with a very controversial move, one where the...
