Between online misinformation, misleading advertisements, and social media trolls, today’s crisis management planners have to be prepared for any type of emerging disaster. Whether that’s on a familiar front or a new and unexpected one, the best way of managing a crisis is with a solid plan. These days, brands
A career in digital marketing or digital PR is a rewarding experience for many, and is well-suited to individuals from a range of backgrounds with a keen eye for online communications. One role often discussed is that of a community manager. Here is a brief guide to the role of a community
With Global Alliance, a global network of tech PR and marketing agencies, launched in January of this year with just five founding members. By June, the With Global Alliance (WGA) membership had doubled in size to include 10 firms, servicing 26 countries, all with deep tech expertise and hands-on senior
Everything-PR continues our round-up stories of speaking to industry experts on the future of PR. Here are some thoughts and feedback: “The pandemic has already refocused the PR industry – the future is here. While I would never say that this devastating global event is “helping” any industry, I believe this
Continued interviews on the future of PR, with many differing thoughts. Here’s a few industry leaders: Stephanie Driscoll of Blue Fog Communications predicts, “… we will see a large increase in individual PR in the future. If you think of some of the greatest brands of all time such as
In our continued round-up of public relations executives on what the future of the PR industry will look like, some more thoughts of people we spoke to recently: “I believe the future of media relations will start to turn from larger agencies to smaller boutique ones. Coming from agency life, I
During these historical times we are continuing to speak to industry leaders about what their take is on the future. Some thoughts from some leaders: Rachel Harrison, Co-founder of Lion & Lamb Communications said “The Future of PR is being reimagined in this time period of intense economic and lifestyle
“Content Performance Optimization,” what is it and why is it essential to the role of public relations? MU: Optimization for web content does not mean we have to lose tone, voice, feel and branding. Because “too much” SEO can tend to feel robotic, we at INK knew a change was
We spoke to a number of PR pros about the future of the industry post-pandemic. We got a variety of thoughts. First up, Tracy Lamourie is the author of the upcoming book GET REPPED – Build Your Brand With Effective Public and Media Relations. She’s an effective public relations consultant,
How has the pandemic affected the public relations industry? Everything-PR spoke to some experts recently and we got a variety of feedback: “Agencies have an important role in helping clients navigate through change. Active communications programs are imperative in the current environment in which we’re reimagining virtually everything and reckoning
