The sixth annual study, Woman in the Workplace, by McKinsey and LeanIn.org, grabbed more attention than usual since the heightened awareness was given to diversity and equality in the workplace. Most alarming was that more than 25% of women polled said they were considering decelerating their careers and even stepping out
Ayelet Noff, Founder and CEO of SlicedBrand, has been in the PR and marketing space for the last 20 years, and has led the PR activities of over a thousand technology companies in various fields, including AI, health tech, blockchain, mobile, cybersecurity, and fintech. We asked her today about her
What long-term effect will the pandemic have on the global workforce? An October report by the World Economic Forum (WEC) reported that two-fifths of the companies it surveyed are planning to reduce their workforces. The reason? Technology. Accurate or not, the forecast for a shift is shared by others like
Word of mouth and foot traffic used to be two of the ways for small companies to market themselves and grow. These days, instead of visiting the business itself, customers prefer to look them up online and research what others are saying about it. After doing their online research, according
It takes a special kind of team to enter into a new industry without any sort of blueprint. NisonCo PR was one of the first to take the plunge into cannabis, hemp and CBD specific PR when the cannabis industry started to take off. Since its beginning, NisonCo has situated advocacy front
As this tumultuous year comes to a close, marketers and digital PR professionals are looking to embrace even more creative and innovative ways to connect with the target audiences, build awareness, find various online touchpoints or add more digital insights to campaigns. With the absence of gatherings worldwide and the traditional workspace
This has been a tumultuous year for everyone around the world. As economies are slowly starting to reopen, brands and corporations need strong PR campaigns to be sure they’ll have strong positive exposure to target audiences that will generate new business and new leads. While some might miss the connection
Business leaders understand how crucial it is to communicate during a crisis, especially communicating with empathy and transparency. Having these tones in communication during a crisis is what encourages all those included to make the best and quickest decisions possible, so that they can mitigate any harm. With transparency, leaders
The old saying about how a lie can get around the world before the truth makes it out of bed never met the internet. These days, misinformation and disinformation can become ingrained into the psyche of an audience before the real message is even finished being created. The fact is,
Today we feature a discussion with the dynamic Paige Arnof-Fenn, Founder & CEO of Mavens & Moguls. Q: Tell us about your background and how digital matters more today? A: I started a global marketing and digital branding firm 19 years ago and you do not exist today if you cannot be found online.
