The pandemic taught marketers many things. One that stood out for B2B marketers is the importance of digital ads, particularly since face-to-face contact had been eliminated as an option. After pay-per-click on platforms like Google ads, digital advertising is the next logical step. However, digital ads offer many channels, not
While internal communication has a significant impact on employee engagement, a majority of organizations lack well-designed internal communication (IC) strategies. Lack of an effective internal comm strategy limits these organizations’ abilities to tap into benefits associated with highly motivated employee teams. Given the importance of effective IC, there’s a need
COVID-19 did a lot of things, mostly negative, to our society. It also exposed cracks around for years but cast an even stronger light on them, particularly the structural racism and need for much more equity and social change. An extensive survey this April and May by cultural marketing firm
Of all the social media platforms, LinkedIn was cited as the favorite by 74% of B2B CMOs polled in the Chief Marketer 2019 B2B Marketing Outlook survey. It’s not surprising since LinkedIn is most widely used by 706 million people, the majority of whom are business people and professionals. What
Here are some great marketing and publicity books as recommended by our readers: Andrew Latham, Managing Editor for SuperMoney.com said, “I would like to recommend “Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves by Adam L. Penenberg” and “The Tipping Point: How little things can make a big difference, by
The legal fight between fast-food giant McDonald’s and its former CEO continues to be acrimonious. This could have Public Relations ramifications for both the brand and the embattled ex-boss. Initially, when Steve Easterbrook left McDonald’s over disclosures about an “inappropriate” relationship with a company employee, the two parties parted ways relatively amicably,
Although there are some similarities between mutual funds and hedge funds, knowing and strategizing for these differences is an important pathway toward achieving success. People generally invest in hedge funds to maximize their returns while minimizing or eliminating risk. Hedge fund PR is an important arm of financial PR, and
Do you need a PR firm or publicist for a book you’ve written? Generally book pr firms do not think outside of the box – and their retainers are 2 to 4 thousand dollars a month — a bargain when looking at larger Public Relations companies, that might be able to produce more
We conducted a series of interviews and got a variety of responses from people about “What is 2020’s best marketing campaign.” – although The Last Mile from Volkswagen – got ample praise. Here are some answers: According to Sam Willamson, head of marketing for CBDiablo, “Early in the year we
Denver, Colorado and the Rocky Mountains have many known attractions, but one that may have slipped under the radar is Communications Strategy Group or CSG. In 2016, it was named one of the “Top 10 Best Workplaces in Advertising & Marketing” by Fortune Magazine. CSG had already been named “Best
