PR Insights

How Important is PR for a Crowdfunding Campaign?

There are plenty of popular products or services that people are using, that all started with an idea and a very successful crowdfunding campaign. In order to achieve that same success, it’s not enough to set up an account on any crowdfunding platform, upload everything and then check back on

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LEADERSHIP-DO’S-AND-DON’TS

“That’s when I fell for… the leader of the pack”

Boomers may remember this 1964 hit song first made popular by the Shangri-Las and subsequently recorded by other artists. In today’s fast-moving world of digital communications, the leader of today’s pack is Instagram. So? Recent research by Business Insider Intelligence revealed that 79% of brands relied on Instagram for their

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Connect-Brands-to-Audiences

How Media Agencies Connect Brands to Audiences

A media agency is there to advise companies and brands on how and where to advertise products or services, along with the best ways for brands to present themselves to the public in a positive light. The main services that a media agency offers its clients is public relations, advertising,

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poker pr

How Poker Brands Can Succeed During the Pandemic

With the COVID-19 pandemic spreading across the world, many bricks-and-mortar businesses have had to rethink and reorganize the way they used to work, whether this is from allowing their employees to work from home and holding virtual meetings, to working all throughout the night to keep track of deadlines. However, while plenty

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NHL Responds to Inconsistent COVID Protocols

Since the COVID-19 pandemic reached American shores, professional sports has been part of the story. From NBA players testing positive to leagues shutting down and championship tournaments being canceled, the world of sports was the first to have to make major public adjustments to their schedule and protocols. Now, one

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Changing Environment

“Speak Now or Forever Hold Your Peace”

Most of us recognize those familiar words from marriage ceremonies we’ve witnessed over the years or even been a part of. That phrase more recently is one being taken up by community activists and directed at corporate leaders. Until a few years ago, brands that took stands were viewed negatively

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Liberty University Called “Reckless” for Pandemic Response

As colleges across the country have closed their doors and told students to finish the semester online, one university in Virginia made headlines when its president told students they were welcome to come back on campus, much to the chagrin of local officials. Last week, Liberty University President Jerry Falwell,

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How-to-grow-your-customer-base

Caliber Corporate Advisers: Fast-Growing PR

Listed in the prestigious Inc. 5000 list of fast-growing firms, Caliber Corporate Advisers’ position at number 1,893 is the direct result of a series of initiatives towards deliberate and consistent growth. Providing counsel to top organizations in finance and technology, Caliber employs best-in-class strategies to position its clients as leaders

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pr-tips-for-success-

It’s Lonely At The Top

More than 1,300 CEOs of American companies no longer hold the same jobs today that they held in January according to Challenger, Gray & Christmas.  The Chicago-based global executive placement firm has been monitoring CEO departures of companies in business for at least two years and with 10 or more

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