We asked some experts for opinions on what trends and strategies we will see in public relations and marketing in the new year. Here are what some experts told us: Simon Elkjær, the Chief Marketing Officer of avXperten, an electronic company said, “One strategy that we’ll definitely be seeing more
In a world that is constantly connected to everyone digitally, one of the key factors that determine whether a company is going to fail or thrive is corporate communications. This is the thing that has an impact on the productivity of the employees, on the innovation of the company itself,
Asked a few experts what is the best school to learn public relations – and here’s some answers. Diana Bassett, President of Diana Bassett Public Relations said Hofstra University is the best school to learn PR. She said, “Hofstra has both an undergrad and graduate PR department and the program is
The integration of earned, shared, owned as well as paid media, that focuses on all of the buyer’s needs while also satisfying the media is defined as B2B public relations. Even when all of these three needs have differing interests, a good PR professional can balance between them. At its
So Joe Biden is our next President – What are the implications for the public relations industry of a coming Biden administration? Shel Horowitz, an Award-winning author of 10 books including Guerrilla Marketing to Heal the World said, “I see the Biden victory creating opportunities for smart PR practitioners. That it
You may already know that PR is important for marketing your business. However, did you know that branding is integral to PR? Many entrepreneurs just focus on marketing and PR but they fail to acknowledge branding which is quite important. The following are top 5 reasons why you should use
R-E-S-P-E-C-T: That was the signature song for noted soul singer Aretha Franklin in 1967 and the cornerstone today for successful CMOs who serve consumers. Usability testing and software research tool company UserTesting conducted a study of the top 11 brands globally to understand what set them apart from their competitors.
The recent news that the new CEO of Citigroup will be the first female ever to head a Wall Street bank was welcome news to many people. Its current CEO, Michael Corbat, is retiring in February and will be succeeded by Jane Fraser. Fraser is currently the President and CEO
While many PR agencies officially have their offices closed due to Covid-19, we are aware Rubenstein Public Relations in NYC opened, although we know DKC-PR, MWW PR, 5WPR and other market leaders in that region have their offices closed, although employees are free to go in if they want. What
Rising from obscurity, Mohammed Bin Salman (MBS) is transforming and modernizing the highly conservative kingdom. Having been a quietly spoken and a relatively unknown prince, the attentive and silent note-taker has thrived into one of the powerful leaders in the Arab world. To achieve the status, MBS has mastered the
