Consumer tastes change over time. Sometimes literally. Food and Beverage PR has to shift along with it, or brands that were once all the rage will fade away. Campbell’s Soup Sometimes, an influx of options can create a massive sea change in the marketplace. Such is the case for soup
In the world we’re living in today, marketing and public relationships have a big overlap and intertwine with each other, and, in order to take advantage of one of them, a brand has to take advantage of the other one as well. However, between writing out blogs or ad copy
Tell us about your role as the Chief Strategy Officer at R&C PMK. The two firms recently merged and now you’re a leader at one of the top shops in the field. The CSO role is new for both firms, and it’s really an opportunity to expand on the fact that,
Plenty of new and upcoming businesses often overlook the importance of public relations when it comes to their marketing strategies, especially when they are leaving the period of the launch and are gearing up for major profits. However, public relations should always be an important part of any business’ marketing
The pandemic taught marketers many things. One that stood out for B2B marketers is the importance of digital ads, particularly since face-to-face contact had been eliminated as an option. After pay-per-click on platforms like Google ads, digital advertising is the next logical step. However, digital ads offer many channels, not
While internal communication has a significant impact on employee engagement, a majority of organizations lack well-designed internal communication (IC) strategies. Lack of an effective internal comm strategy limits these organizations’ abilities to tap into benefits associated with highly motivated employee teams. Given the importance of effective IC, there’s a need
COVID-19 did a lot of things, mostly negative, to our society. It also exposed cracks around for years but cast an even stronger light on them, particularly the structural racism and need for much more equity and social change. An extensive survey this April and May by cultural marketing firm
Of all the social media platforms, LinkedIn was cited as the favorite by 74% of B2B CMOs polled in the Chief Marketer 2019 B2B Marketing Outlook survey. It’s not surprising since LinkedIn is most widely used by 706 million people, the majority of whom are business people and professionals. What
Here are some great marketing and publicity books as recommended by our readers: Andrew Latham, Managing Editor for SuperMoney.com said, “I would like to recommend “Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves by Adam L. Penenberg” and “The Tipping Point: How little things can make a big difference, by
The legal fight between fast-food giant McDonald’s and its former CEO continues to be acrimonious. This could have Public Relations ramifications for both the brand and the embattled ex-boss. Initially, when Steve Easterbrook left McDonald’s over disclosures about an “inappropriate” relationship with a company employee, the two parties parted ways relatively amicably,
