With the first anniversary of the 25 May effective date of the GDPR fast approaching, PR firms- regardless of if they are interacting with stakeholders in and beyond the EU- must be sure to act responsibly, transparently, ethically and legally when handling personal data. Indeed, successful PR is dependent on
China presents a wealth of growth opportunities for brands. It has the largest population in the world, making it a very big market. On top of that, it also boasts a growing economy with an increasing number of consumers with disposable income. If your brand is looking to cross the
Do people buy to become, or do they buy to enhance? That is the central question currently redefining beauty PR and marketing. The debate is raging online, on social media, and in malls across America, with adherents on both sides digging in and planting flags in what they call “the
Neiman Marcus’ newly launched campaign, dubbed ‘The Art of Travel’, is the retailer’s attempt at reaching out to travel customers. The campaign kicks off a line of travel-themed exclusive items from handbags to fine apparel to beauty. ‘The Art of Travel’ collection boasts over 500 product exclusives across all merchants
The essence of good PR, everyone used to say, is storytelling. Indeed, the ability to convey a powerful message that consumers, governments, media, and a range of stakeholders, can relate to and adopt is, in many ways, a timeless one. Enter social media: initially coming at the expense of good
Even without an enormous budget, small businesses can still make a splash with strategic public relations. PR is necessary for the positive reception of any business, so don’t skip this vital step and be sure to hire a professional if this is unchartered territory for you. Public relations is all
Beauty PR is exactly what it sounds like: public relations for beauty products, or cosmetics. Think of every commercial for eyeliner, lipstick, or mascara – the people behind those ads are beauty public relation agents. What Do Companies Do to Promote Products? More than just ads, PR agents are responsible
Management and leadership. The two seem to go hand-in-hand, but there is often a divide between management and their employees. There are a million problems that arise – whether the employees feel the manager is unqualified, or the manager feels the employees are lazy, there is often a simple lack
Beauty PR is a dream job for many people. They get to promote the brand they love, set up large events, organize press releases, and so much more. Truly perfection for a lot of folks. An important thing to keep, though, in mind is that everyone’s path is different. There
If the aim of Gillette’s latest campaign was to cause widespread controversy, the razor firm’s PR team is surely congratulating itself. If you haven’t seen it by now, the only possible explanation is that you’ve forgotten how to use your phone. And laptop. And how to talk. The two-minute film,
