It is one of the modern mysteries of the digital age, and technically no correct answer to the question. In fact, there are many correct answers depending on how one would define the question and venue. History of The First Influencer Influencer marketing platform and consulting company Grin offered two candidates.
The meteoric rise of Instagram is undeniable. The social media platform has more users than ever before, with 111 million account holders now dedicating their spare minutes and hours of the day to the consumption of a range of media. At the same time, influencer marketing has evolved from a
Nike Communications works with a broad range of clients, many of whom are some of the world’s leading luxury brands, including Gillette Labs, Grey Goose, Billy Reid, and Halo Sport. The firm’s work with its various clients has allowed them to shift brand perceptions through strategies that help to maintain
Digital public relations can be one of the most effective ways for a business to increase its online presence. Whether working with a digital PR agency or flying solo, a firm’s digital PR strategy typically involves networking with journalists, bloggers and online influencers to gain high-quality backlinks, mentions on social
It’s that time of year: 2019 is coming to an end, and the predictions for 2020 have begun to roll in. It should come as no surprise that the ever-changing world of PR is no different, and those who hope to excel in the industry in the coming year must
For many, communicating to connect with an audience is the ultimate goal of public relations. That’s why digital storytelling is a communications trend with no end in sight, with skilled story writers a vital part of any modern marketing team. Take, for example, a shopper looking for a new pair
Love it or hate it, trash talk is part of basketball, even in the pros. But it’s supposed to stay on the court. Sometimes, though, things spill over, and players get called on to respond to comments that catch them off guard. Such is the case of Josh Hart, former
In the last few years, Facebook has been facing plenty of scandals. That, along with plenty of calls from regulators to break up this tech giant has led Facebook into a PR crisis. First, it was the scandal where Facebook had been giving its user’s information to a private consumer data
There are a number of games many of us may have grown up with as kids that had an element of “freeze” in it. However, when it comes to pensions, that’s a word that workers who are preparing for retirement don’t want to hear. GE was among the latest companies
As if to put an exclamation point on what many marketers already know, CRM manufacturer Salesforce has revealed the results of a recent survey showing that 84% of respondents say that to get their business, companies must treat customers like people and not numbers. What was even more revealing is
