As if to put an exclamation point on what many marketers already know, CRM manufacturer Salesforce has revealed the results of a recent survey showing that 84% of respondents say that to get their business, companies must treat customers like people and not numbers. What was even more revealing is
A confidential survey conducted by Davis & Gilbert LLP collected the responses of 133 public relations firms and agencies in an attempt to collect data and identify industry patterns and trends. The survey, which collected data from respondents ranging from full-service public relations firms to digital and social media professionals,
It’s not uncommon to hear some leaders debate about having to choose between being well-liked or well-respected. The simple although not easy answer is that a balance of the two works best. Well-liked leaders who are also respected have not only proven to be successful business managers, but also motivating
Bayer Shifts Marketing Strategies Pharmaceutical juggernaut Bayer has spent the better part of the year preparing to bring all of its marketing work in-house, replacing work previously done through agency contracts. It’s a move mirrored by many companies that are seeking to cut costs, spend more in other areas, and achieve
For digital marketers, there are, broadly speaking, two areas of focus when it comes to customer relationships. First, the marketing plan must work to acquire new customers. This process includes areas such as advertising, paid search, social media, and other channels focused on reach. The second area of focus, client
All project leaders and office managers need to positively interact with team members. As much as communication is a big part of the interaction, employees also need to be motivated, respond to feedback, and solve problems in the workplace. Here are the skills that make a strong leader: Communication Clear
It used to be that the only curators around were at museums, art galleries and zoos. Progressive companies have been employing curators but in completely different capacities. Curator for a Company Next to loyal customers and any influencers a company may have, employees can be the next best brand ambassadors. Customers
As described in an earlier article, the demand for public relations professionals is high today, largely because of the explosion on social media. This is encouraging for current PR folks as well as for students seeking to major in PR. The median annual salary for a PR specialist in 2017
It is an old adage, but can be used to explain a world of realities: men are from Mars, and women are from Venus. In few industries is the gender divide so obvious than that of the digital and technology sphere. In an emerging realm of a limitless number of
For years, we took it for granted that customers would flock to stores for consumer package goods (CPG), particularly fresh food. There weren’t many people who foresaw a tsunami of delivery services zipping along and the popularity of home-delivered goods soar. For years, we took it for granted that online
