PR Insights

What Leaders Can Do in the Middle of a Corporate Crisis

What Leaders Can Do in a Corporate Crisis

Once there is a corporate crisis, there’s also a big threat to the financial fortunes of the company, as well as their relations and reputation with the world at large and the key stakeholders. For large organizations, such a crisis is likely to strike more than once and as often

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Reworking a Business’ PR Plan

Reworking a Business’ PR Plan

Even when a business has a successful PR plan in place, it’s never a bad thing to review and think of ways to improve or even switch it all around. Sooner or later, people stop hearing and seeing something they’ve encountered many times before.

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Bespoke Luxury Marketing

Top Notch For Reaching Super-Rich: Bespoke Luxury Marketing

If you aren’t familiar with the word “Bespoke,” it’s origins are from the middle ages when royalty and those with power and money would order custom-made clothing, they would start with the cloth and order it, paying for it in advance, making the cloth spoken for … or “bespoke.” Now

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SeaWorld

SeaWorld Chairman is Out

In what was caged as an “exclusive” Reuters is reporting that SeaWorld Chairman David D’Alessandro will not be re-elected. D’Alessandro has helmed the theme park giant through what has been, without a doubt, the company’s most difficult seasons.

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Verizon and Yahoo Brace for Layoffs

Verizon and Yahoo Brace for Layoffs

There are a lot of mergers in the air. As Fox is trying to make good on its offer to buy Britain’s Sky TV network, Verizon is in the process of trying to collect Yahoo. And it looks like Verizon is a lot closer to making this happen than they

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