This is a guest interview with Katherine M. Rothman of KMR Communications At its inception, public relations was a tactical operation to crystalize public opinion for Fortune 500 companies, Hollywood studios, celebrities and politicians. As decades passed and the world became globalized, public relations became a necessary complement to traditional advertising
The role of a Chief Communications Officer, or CCO, is constantly evolving as the digital and communications landscape is also in flux. Being a CCO now covers many aspects of the organization, from public relations to internal communications to branding. As a result, in many organizations, CCOs have taken on
Even without an enormous budget, small businesses can still make a splash with strategic public relations. PR is necessary for the positive reception of any business, so don’t skip this vital step and be sure to hire a professional if this is unchartered territory for you. Public relations is all
There are as many ways to organize as there are different personalities and there is definitely not a one-size-fits-all approach. There are many variables to think about while finding the right organizational system for a CEO. What are you having problems organizing and what has been tried that hasn’t worked?
Whatever your influencer needs, HYPR has the scoop. As the stubborn wild west of marketing and public relations, social media can be a difficult beast to tame. Enter HYPR: an advertising and public relations service provider transforming the world of influencer marketing by giving clients in-depth insight into the audience
Oxis Biotech, a wholly owned subsidiary of Oxis International Inc., is a company listed on the penny-stock market (SYMBOL) – it is currently trading at a $12 million market valuation and has minimal assets or revenues. It also has significant and rising short-term debt that could easily lead to massive
Nobody talks about it, but it’s the most important question to answer when choosing a public relations profession: “Why should I hire them…and not someone else?” Everyone does that math, but few people are direct enough to tell you why they hired Someone Else … and not you. They just
Brooke Hammerling founded her PR agency Brew Media Relations in 2005. Brew also happens to be Brooke’s long-time nickname. The CEO of Brew is Dena Cook. Brew PR has offices in Santa Monica (where Dena Cook usually works), San Francisco, and New York City. Who is Brooke Hammerling? Brooke attended Rollins
In the world of New York City Public Relations, the closest thing to a dynasty is surely the Rubenstein family. The Rubenstein family has been a part of New York City public relations for decades. Who is Howard Rubenstein? Starting with Howard Rubenstein, the father, also a PR genius and
Matthew Hiltzik – Who Is He? For the first time ever, a public relations professional has been named to the board of directors of the New York City Economic Development Corporation. Matthew Hiltzik, the founder of Hiltzik Strategies, which works primarily in crisis communications will help the city’s economy. New
