The latest emission scandal by Volkswagen severely crippled the company’s growth, shaken the trust of investors, consumers, and, as this article posits, leaves the entire brand of Volkswagen threatened. These are dark days for the company but also a opportunity for to rebrand the company with a new green initiative
As anyone can attest, there is very little as annoying as odd sounds on a website, which is why it is so surprising that a large PR firm like Cohn & Wolfe would rattle and clank during a visit to their page. Their latest banner features a hoddle of
Poland has a lot to offer the world, so there’s a need for good PR – luckily they have it in the follow firms. United PR, one of the first PR firms in Poland, was organized in 1991. Since then this wide-ranging company has serviced over 80 companies for extended
Mercury Public Affairs is a bipartisan consulting and political strategy firm working on campaigns and political communications. These projects span a wide professional milieu, often covering programs as diverse as advocacy advertisements and litigation communications to media and public relations simultaneously. The firm has offices in the U.S., Mexico City,
Argentina is a large nation – and there are some great PR firms in the area. Some we think highly of: Nueva Comunicación is a strategic corporate communications company providing consulting and management services to public and private organizations of the consumer, transport, energy, and finance services. They also work
The newsroom changes constantly and with the digital age, some say print will disappear altogether. So big changes for the PR industry and how they relate to news loom on the horizon as well. In 2000, newspaper advertising revenue reached an all-time high of $49 billion, according to a report
This list looks at five of the top restaurant PR firms based on success rate, client list, and industry reputation. Restaurants are generally very tough clients – here’s a few agencies who can handle clients in this arena. J Public Relations Looking for a top restaurant PR firm with a
The US government’s advertising budget has come under scrutiny recently. While rough numbers can be extrapolated, it is difficult to determine how much is actually being spent on PR. Excessive government spending has always been a concern, and as the U.S. recovers from the worst recession since the Great Depression,
When you pioneer not just a new brand but an entirely new type of industry, it really pays to get your consumer public relations right. After all, the “old established” businesses hate successful upstarts, so your only allies are your happy customers. This is a lesson Airbnb learned the hard
Lobbying firms are busy – no matter who is in power. Whether you deem their work as manipulation, oligarchical or “good business,” the fact remains that lobbying firms do not simply represent campaigns or clients in one business or legal context – they actually view the legal landscape of the
