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indie-film-5wpr

Jules Feiler: Former 5WPR Veteran Launches Indie Film Group

The Pitching Staff announced the formation of TPS: Film Unit designed to work exclusively with independent filmmakers.  The new division will be led by Pitching Staff founder and CEO Jules Feiler, a former SVP with NY-based 5WPR. “While films have always been a strong part of our business, we determined

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union-square-partnership

Marketing & PR RFP: Union Square Partnership

The Union Square Partnership, Inc. (“USP”), a not-for-profit 501(c) (3) corporation, is seeking proposals from qualified firms for the planning, management, and operation of the popular Summer in the Square series one day a week over the course of nine weeks in Union Square Park starting in June 2015. The

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Udi-Avshalomov-sneakers

Udi Avshalomov Fueling China’s Sneaker Boom  

As the world’s largest producer of footwear, it is believed that China produced nearly 5 billion pairs of leather sneakers and shoes last year.  The market continues to grow between three main areas – Guangdong, Zhejiang, Fujian, of which, Guangdong Province gives priority to the production of women’s leather shoes,

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medicaid public relations

Will the Increase in Medicaid Create a PR Crisis?

No matter how you count the numbers, enrollment in Medicaid is rapidly expanding. Despite many Red States refusing federal money, and despite the advancements of the Affordable Care Act, Medicaid is on a roll. The growth has come, in part, due to the proliferation of “Medicaid managed care plans,” coverage

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market-web-apps

Insights on Lockheed Marketing

Can even the most complex international systems manage massive data stockpiles without frying their mainframes? Defense giant Lockheed is betting on it. The reason for their optimism is defined by what has made Lockheed a winner for decades – focus on individual issues, compartmentalize problems and focus, focus, focus. Sure,

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beauty-pr-social-media

Promoting Beauty Products on Social Media

Social media and the beauty industry go together like lipstick and mascara. Together, attention grabbing, intriguing and virtually unstoppable. Promoting beauty products online can effectively harness the share power that social media platforms provide in order to successfully market, create product awareness and to highlight the best features and benefits

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honda recall

RECALLS: Honda CEO sets an impressive standard

This article contains quotes from Ronn Torossian of 5WPR based in New York City. Very few things can wreck perfectly good public relations like a public recall. Just ask GM. But auto recalls don’t have to kill your credibility. Ronn Torossian reveals how a recent move by a top automaker’s CEO shows

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