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Hyper Targeted Advertising Prank Leads to Broader Conversation

Facebook’s advertising practices have sometimes come under scrutiny for being too targeted to their intended demographics and for collecting too much user information to craft the ads. A few months ago, 27 year old marketer Brian Swichkow played a prank on his roommate to prove a point about Facebook’s data

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PR tips to Making it Work in the World of Fashion

PR tips to Making it Work in the World of Fashion

Fashion is a notoriously fickle industry. But like anything else, to be successful, you need to be noticed, appreciated, and understood. Or at least talked about incessantly. How can your business get an edge? Particularly when you are trying to break into the market. Success can – and often does

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diy-public-relations

Do it Yourself Public Relations: To DIY or not to DIY your PR

Whether you run a large organization or you’re self-employed, you’ll find that a little public relations goes a long way in getting your name out there. Thanks to the Internet, do-it-yourself PR is easier than ever, so here are some ways you can self-publicize. Learn the PR Basics Although it

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media-relations-public-relations

Public Relations vs. Media Relations

Media relations and public relations are often terms used interchangeably. Contrary to popular belief, the two are not the same. The Public Relations Society of America has their own definition, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public’s.” meanwhile… Media relation

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nfl public relations

The NFL’s PR After Recent Bad Publicity

The Ray Rice and Adrian Peterson stories have been major PR hits for the NFL, and the players in the NFL seem to have already written off the league office. These players will continue to play, but it appears that they do not trust the league. However, the league is

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pr-news

PR News PR Agency Elite Awards Recap

As 2015 is swiftly approaching, it’s time to reflect on the past year and acknowledge and celebrate the PR agencies who have shown remarkable work in social media, employee relations, digital and beyond. PR News, an intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits,

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bicycle law

New Buffer Laws For Cyclists Response

A multitude of states have passed so-called “buffer laws” that specify the distance a motorist must keep away from a bicyclist while passing them on the road. California is one of the most recent states to enact the law, specifying a distance of three feet. The buffer laws can be

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market-web-apps

How to Market Web Apps Online

With more than 1 billion websites that are online every day, it is difficult to get the attention from people whom you want to market your product, especially if you’re still starting to grow your brand from scratch. In the tech industry, there are already existing websites that are dominating

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