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Looking Forward: PR Trends

Life in Public Relations (PR) is a constant battlefield. As goes technology and society, so goes PR, and keeping up in the ever changing landscape can be tricky. Looking forward to the trends that will continue and emerge in the coming year can help build a successful PR strategy for

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Vietnam

Edelman’s Words of a Generation: Vietnam Reveals a People

Last week Edelman’s representative office in Vietnam announced the release of Words of a Generation: Vietnam, part of an ongoing series of films which show interviews of 10 people born in Vietnam in between 1975 and 1986. The so-called “Doi Moi” generation, the subjects are the first generation of citizens

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Facebook Is the Most Trusted Network

According to the Social Recommendation Index by Social Media Link, Facebook is the most trusted online platform for product and service recommendations, with 63% of 10,337 consumers surveyed preferring it over networks like Twitter (41%) and Google+ (41%).

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Handshake

3 Things You Should Never Forget in a Negotiation

Business people in general assume that good negotiators are aggressive and adversarial. According to them, if you want your partners to like you, you should agree with everything they say and don’t get involved in a negotiation. Believe it or not, that’s not the way to do it.

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