It is a common knowledge that, in order to perform a sale, you have to address a need. And, when you try to sell something to someone, you’d better know that entity: its needs, characteristics, etc. It seems that such elementary elements aren’t known by brands that try to sell
With its new “Espresso” offering, Ogilvy Public Relations hopes to attract emerging brands and start-up companies to its client roster. If big PR companies are lowering their prices (affordable and flexible cost structure), are boutique agencies threatened?
Calysto announced today several strategic additions to the company’s client roster, all mobile and telecom industry companies.
Leading PR firm Ruder Finn has been tagged by Rosetta Stone to support their PR effort in Europe. According to news from PR Week UK, RF is to target influencers in the corporate, education, and public sector to expand the educational platform’s brand. Considering the convergence of digital business strategies
A recent survey, sponsored by LinkedIn, and conducted by Empirix showed that most companies do nothing, pray, or “dial for dollars” (call manually) to discover whether their customer service systems are delivering superior service.
Instead of just relying on emails with daily deals, Groupon now needs additional channels to reach out to consumers. The Groupon Partner Network will deliver the most relevant Groupon deals across partner websites and apps.
Swift Collective has just acquired Los Angeles based PR firm, Saeger Media Group (SMG). The acquisition means the combined “Swift” offerings will include multichannel campaign value, along with traditional, digital and influencer PR.
Popular shopping app, ShopAdvisor, has just announced having closed a $5 million financing round led by Pittco Capital Partners. According to the news, additonal investors included; Seavest Capital, Rationalwave Capital Partners, and prominent Boston-based investors Rob Soni and Bob Davoli.
Money makes the marketing go ‘round I’d say, paraphrasing a famous and dear song. It seems that money is also the main cause of poor online measurement as discovered by a survey of almost 900 client-side respondents with findings included in the 98 pages of Econsultancy/Lynchpin Online Measurement and Strategy
The job of a proficient negotiator is tough, as you must constantly be ready to make decisions, plan in advance, and strategize. In spite of the fact that a preparation process for a negotiation may seem superficial, it’s tricky and intricate. Unsuccessful negotiation strategies are everything, and if you want
