If you’ve ever wondered how to engage better on social media, you’re not alone. The world of Facebook, Twitter, and Pinterest can be confusing—and most marketers are still trying to figure things out. When should you post? What should you post? What are the rules? To help answer these questions
Released earlier this month, APCO’s third annual State of the U.S. Biopharmaceutical Industry research showed some key shifts in how that industry’s reputation can be improved. The PR firm’s so-called Return on Reputation (ROR) Indicator comes from studies conducted by APCO Insight which validate a more holistic approach to re-positioning
Released today, and Edelman report dealing with ethical aspects of so-called sponsored content attempts to mitigate proper disclosure intersecting quality and even the future of online news journalism. Prepared by noted professional blogger and EVP/Global Strategy and Insights for Edelman, Steve Rubel, the report goes a long way toward beginning
Edelman has announced the appointment of Stephanie Smirnov Managing Director of Consumer Marketing at the PR firm’s New York office. Staring July 29 Smirnov will report to the President of Edelman New York, Russell Dubner.
Before mass media, there was a time when human beings weren’t bombarded with advertisements. Brands weren’t as ubiquitous in older, simpler times. Most products provided an absolute purpose and remedied a need for the people, and they were advertised as such. Take soap for instance. People needed soap because they
Every business field demands solid negotiation techniques to benefit from a good deal and achieve success. For some people, successful negotiations mean ending up with the bigger share of the bargain, while for others, a win-win solution is equally acceptable. Prior to starting the process, make sure to check out
I am unsure of the data but I have no doubt that printed newspapers and magazines remain very influential in Europe. One cannot enter a coffee shop of a restaurant without seeing actual papers, much as one cannot enter a major city without seeing many newsstands. In terms of influence,
CloudArena, the hospitality cloud software startup, has just announce having raised $1.5 million in funding from Aslanoba Capital and Capital Partners for their digitalization of accommodations for travel agencies and hotels.
Last week AGT Communications Group, representing the interests of PROI Worldwide, announced the further expansion of their communicative brand with the addition of Walker Sands Communications (Chicago) and 360 Public Relations (Boston) as the newest members of the group.
Research conducted by FTI Consulting recently indicates a fairly dramatic lack of investor knowledge on the African continent. Released in time for President Obama’s visits there, the study laid bare wide gaps in knowledge of US-Africa trade issues.
