Microsoft’s new fiscal year begins July 1, 2013, and the company needs a big marketing and PR push to satisfy its shareholders. Windows Everywhere is a vital part of the push.
There are so many sectors where people invest to build their brand – consumer goods, entertainment, technology. A sector where there’s a dearth of major brands considering that it is one of the largest sectors in the world? Real estate. Quick – how many brands can you name in the
Instagram is used by 67% of the top brands in the world – the top dogs cannot be wrong. Are you using it? Several smaller brands believe that companies without an Instagram business profile are wasting potential.
If Google has gotten a lot of public perception miles out of buying stuff, Yahoo! can certainly be said to be on a PR roll given their most recent Rondee acquisition. The San Diego based free conference calling service grab does have a few experts puzzled as to where Yahoo’s
The business world is rapidly changing, in terms of both technology and general business practices, and that has made the public relations industry as fluid as ever. Taking care of clients who wish to put their freshest and most compelling face to the world has always been a difficult
If you follow your pitch with a self-serving press release that offers no real information, but just PR and marketing fluff, you don’t stand many chances to get coverage for yourself, or for any of your customers.
Bolt Public Relations has recently added a new client to its roster: Weejee Learning hired the agency for public relations efforts and support ongoing marketing plans to support its aggressive growth strategy. “In Weejee’s first few years, we focused on ensuring we have exceptional end results for every client project,”
Nonprofits are making good use of social media networking sites such as Twitter and Facebook. But Tumblr, the social media blogging service is still new territory for most nonprofits. It doesn’t have to be that way. Tumblr is a richly textured resource that could be an awesome adjunct to any
The Chinese economy is gigantic, we all know this. What many Western businesses are unaware of though, is the size of China’s online marketplace. There are some 500 – 600 million consumers who buy products and services through their various devices, (mainly mobile telephones).
Social media can be a wonderful tool for business, enabling business owners to connect with their customers on a personal level and providing a free way to reach a global audience. However, social media also has the potential to ruin reputations and destroy businesses. A few disgruntled customers could, effectively,
