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HD Advertisers Show Dramatic Growth, Outnumbering SD Advertisers

Extreme Reach, Inc., 150 percent increase in growth in HD ad distribution since Q2 2010 suggests a major shift towards high definition TV advertising. Analyzing trends across TV media types in the past two years, the report offers key findings revealing, among other things, for the first time, HD advertisers

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Romantic couple kissing by the Eiffel Tower

Travel PR: Travel Companies Tap PR Firms for Extra Buzz

Google is showing clear intent in taking over the travel sector, with a recent acquisition of Frommer’s guides, and other moves like the recent Zagat deal, Google+ Local, and so on. If travel companies don’t step up their marketing and PR efforts, competition and Google will crush them.

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Businessman with an umbrella crossing between two cliffs on a rope.

Five Steps to Social Media Marketing Success

Your company just started up an online presence, there’s all this buzz about social media and some so called “conversation” going on. Figuring out you’ll have to join Facebook and Twitter, maybe even starting a company blog, this is just for starters, what about that steep learning curve to knowing

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Edward Bernays

US PR Industry Revenue $13.4 Billion by 2017

2012 promises to be a good year for American PR firms despite failings in the economic forecast. Companies employed to improve other bsinesses’ visibility and image, public relations firms like APCO Worldwide, Waggener Edstrom, and Edelman may well be the barometer of hope many people are looking for.

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Carl Lewis at the green carpet for the Save the World Awards 2009

Carl Lewis Monumental PR Gaffe Bites Back

Carl Lewis was the first to suggest, in 2008, that Bolt running 10.03 one year and 9.69 the next was suspicious, and he started a media war, fueled by rumors and suppositions. No one has any proof that Bolt’s performances are other than clean, yet the rumors go stronger, somehow

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