Why write a book that no one will read? Your book may have been a labor of love, but there’s no reason why applying PR strategies to foster audience engagement and book sales has to be exhausting. In fact, when you focus on being an effective PR strategist the “doing”
Harnessing Acxiom data, quadrantONE products – PRIME, TRIO and MONTAGE – comprise a suite of targeted ad solutions that offer marketers audience information and actionable insights to improve a campaign’s ROI.
Vyclone launched its social video creation, collaboration and sharing app for iPhone and iPod touch. Vyclone allows users to quickly create, sync and edit multiple videos of a shared event. When two or more users upload raw video footage from the same event Vyclone synchronizes and edits multiple clips to
Ogilvy Public Relations (Ogilvy PR) has announced having hired Kevin Slagle as senior vice president of corporate communications. According to the news, Slagel will council clients from offices in Sacramento, extending his expertise across the corporate, government and non-profit sectors.
HEINEKEN USA has just announced selecting Edelman as their public relations agency of record (AOR) for Corporate Communications and their Dos Equis brand. According to the news, Edelman’s responsibilities for both is to include PR campaigning, reputation management, employee engagement counseling, and media relations activities.
The new platform will provide high-quality standards in online video advertising to offer a more targeted solution to advertisers who currently pay high prices for a relatively small amount of premium inventory.
The reports review mobile bar code marketing, messaging, in-app and mobile internet strategies, worldwide and U.S. internet ad spend, and mobile contextual advertising.
Donald A. Baer has been recently named Burson-Marsteller’s new Worldwide Chief Executive Officer.
WWPR named Olivia Doherty, Laura Hornbuckle and Jennifer Myers winners of the 2012 Emerging Leaders Awards.
Ogilvy & Mather will complete a comprehensive on boarding process in 2012, as the agency prepares to help NASCAR launch a new brand platform at the 55th running of the Daytona 500 in February 2013.
