4,000 packaged-goods commercials from 2006 through 2011 were analyzed in a recent study by Nielsen and the conclusions are, perhaps, surprising: ads about value work best even during recession. Also, regardless of the period, people like to laugh – this is the second important conclusion of the research. The analysis
Lack of responsiveness can harm customer relationships, which makes a high Socially Devoted commitment even more crucial as consumers gravitate toward social media platforms as their primary communication mode.
A recent survey of over 1,500 nonprofit leaders reveals that their organizations failed to engage donors and grantees. Respondents included organization members from program staff to board members, with the majority in marketing or fundraising roles; organizations of various sizes, causes and locations were represented.
Public relations agencies Mirror Communications and PRwave International have just announced a new partnership intended to help travel and tourism companies better capitalize on social media efforts. The two agencies have designed six types of social media packages, either with monthly fees or one off payments, targeting small and medium
Sequoia, the new supercomputer from IBM, is now the world’s fastest, and Japan’s K Computer made by Fujitsu has just fallen into the second place. Sequoia is installed at the National Nuclear Security Administration (NNSA) and is used to perform nuclear weapons management. Another interesting thing about this supercomputer is that it
5WPR CEO, Ronn Torossian’s popular PR book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” has been named as a Top Five American business books selection by Shanghai Daily. The Mainland China English media outlet recommended the book for readers to: “Learn lessons from
For those of you who did not read Time’s piece on Wal-Mart’s latest PR goof, infiltrating union meetings Mata Hari style is just not cool. With allegations of bribing Mexican officials in the breeze, apparently Sam Walton’s dream may just be turning into a public nightmare. Is this a “worst
Microsoft’s PR agency, sent out a number of invitations to the press and industry analysts for a major announcement on Monday. No one knows yet what the big announcement is going to be, but everyone speculates.
Publicis Groupe already benefits from a strong presence in Israel through its agencies Publicis Geller Nessis, Leo Burnett, Edologic and Superpush. With BBR Group integrated, Publicis Groupe becomes one of Israel’s leading communications groups.
The US National Press Club has recently awarded post-mortem the 2012 John Aubuchon Press Freedom Award, honoring three journalists who lost their lives while covering the conflict in Syria.
