5 Essential Qualities of a Great Tagline
A bad tagline is worse than none at all, and that covers about 80% of the market. Learn how great taglines are made.
05/07/2012
A bad tagline is worse than none at all, and that covers about 80% of the market. Learn how great taglines are made.
Even pirates need PR. And what better publicity could there be for pirates than a statewide ban that makes them look even more evil than before? When UK courts ordered ISPs to enforce a network block on The Pirate Bay, the news of the ban boosted the site’s traffic by
Shutterstock released a new brand identity that celebrates the company’s evolution from its origin as a photography-focused agency into the creative digital marketplace it is today.
Speyside Corporate Relations, a Latin American corporate communications and government relations consultancy, has just opened a new office in the Dominican Republic, capitalizing on its momentum and growth throughout South and Central America. The consultancy had a constant growth since entering Latin America three years ago.
Yahoo Small Business has just released the Marketing Dashboard, a new product helping small biz manage and enhance their digital marketing strategies and efforts. The new service offers a consolidated view of a business’ results for their marketing efforts and of their online reputation. The Yahoo Marketing Dashboard has four
The update offers 200 new local distribution partners, distribution to the Internet’s top financial websites and new social sharing features.
Junk mail seems to still bring benefits to business and will not vanish any time soon as a new study by the University of Sydney that measured the effectiveness of direct marketing campaigns for larger discount stores points out.
There has been quite a lot of talk about Pinterest and copyright issues emerging from people sharing content over this fresh and very popular social network. Flickr even started out by adding a “do not pin” code to protect the rights of their users. But apparently they have changed their
“We are governed, our minds molded, our tastes formed, our ideas suggested, largely by men we have never heard of.” —-Edward Bernays, the father of Public Relations
Public Relations firms, today more than ever before, are in the content creation business – and this democratization of the media – of
In agency news, Weber Shandwick has just appointed Barkha Patel-Zinzuwadia Regional Head of Technology and Senior Vice President Asia Pacific. Formerly of Weber Shandwick Singapore, Patel-Zinzuwadia was also General Manager Thailand previously.
