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Kraft Foods

Kraft’s New Mondelez Naming Goof in Russian

Mondelez sounds like an interesting name, with “monde” – “world” in French – and delez as “delish”, but when it comes to the Russian language there is a bad association, the name sounding similar to a word that describes an oral sex act. The Russian term is manda and it

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Retweet on Twitter

10 Tips for Getting Power Retweets on Twitter

One of the main reasons companies use Twitter is for sharing their content. The hope is, when they tweet a company blog post, lots of other people will retweet it, and then their followers will retweet it again, so on and so on until millions of people have read it.

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