Most Marketers Ignore ROI in Establishing Budgets
ROI is not used as much as thought – or preached – in establishing marketing budgets, this is the interesting conclusion of a recent study.
03/12/2012
ROI is not used as much as thought – or preached – in establishing marketing budgets, this is the interesting conclusion of a recent study.
A look at PR stunts by Everything PR contributor Thorpe Breaks: PR stunts are the one thing celebrities and brands rely on to get them those extra column inches.
It might be free to use but that hasn’t stopped the developers of the hugely popular Instagram photo sharing app reaping the rewards. With users being picked up faster than it takes to snap a photo, the company behind the app has just received funding to the tune of $40
To make women all over the planet take note of a colorful logo designed to honor them on their special day, Google took a bold step, rebranding as Googlo for a day.
This year’s edition of PR News’ PR Measurement Conference will recognize the efforts of leading PR measurement experts and reward them by inducting them into its Measurement Hall of Fame.
AffClicks has recently announced the official launch of a public beta of their web analytics app. The app can be used for network commission aggregation; PPC bid management, ROI analysis and even SEO.
GoGo Cast has recently released a micro-targeting advertising solution called GoGoMobile, designed to improve ROI by delivering offers to consumers, when and where the shopper wants them.
Yahoo wants to force Facebook to license 10 to 20 patents for different technologies that include advertising, social networking, messaging and website customization.
Social media marketing campaign is becoming a most popular and useful marketing option for business. It is also readily apparent that social media is here to stay, and that is will prove to be ever more effective for worldwide users/proponents around the world. With most of the world in some
People are more likely to share emails that include discounts than any other type of email campaign, according to a new Email Marketers Worldwide Q4 2011 research by email marketing software provider Emailvision. 34,7% of campaigns that include discounts are shared, say marketers.
