PR Tip of the Week: Green Cars
The auto-PR industry should understand that a pitch should focus on a real value and not on something illusory, spoon-fed to the reader for the sake of a successful sale.
11/08/2009
The auto-PR industry should understand that a pitch should focus on a real value and not on something illusory, spoon-fed to the reader for the sake of a successful sale.
As any author on the Web knows, there is a virtual army arrayed to stamp out grammatical errors out there. The good news for citizen journalists today is, “There is hope after all.” A recent study reveals how these barracudas of bad grammar can mediate their own paranoia, and in
Violence and humiliation, sexual degradation and interracial relationships make the core of many fashion ads. What is the message, what market are these companies trying to target?
comScore, Inc. found that Microsoft Sites captured nearly 15 percent of time spent online worldwide in September, making it the most engaging global property, followed by Google Sites and Yahoo! Sites. Facebook.com, which continues to see significant growth on a worldwide basis, was the fourth most engaging destination with visitors
Free!
This word has long been one of the key attention-getters for PR agencies and marketers. The key question is: does “free” still work as a marketing or PR strategy?
Sigma Life Science has selected Impress Public Relations to handle their public and media relations as the company grows and expands. The PR firm will be working to help Sigma improve their business and take advantage of the global market.
Darling Agency has been chosen by Best Cheese to serve as their advertising agency of record. The firm will be working with a one million dollar budget and incorporating social media and online advertising into the campaign.
Traditional PR, or more precisely, the crisis management arm of it, has a rude awakening coming. The business in need of such damage control efforts are not far behind either. With an ever constricting economy, and ever growing needs of the world’s people, no one can long afford the hype
Can Twitter Lists help PR and marketing professionals organize their networking? Or, is Twitter Lists yet another overly complex social networking tool that will drain their time and lower their productivity?
Halloween is almost here! We can expect to see plenty of “scary” Halloween costumes and decorations. What we don’t expect, however, is scary marketing tactics.
