In a terrible PR decision today, Eylon Levy the brilliant spokesperson for the Israeli government has been suspended. This decision comes after Levy’s response to British Foreign Secretary David Cameron regarding humanitarian aid provoked anger in the UK. Levy is a very effective spokesman for Israel and the Jewish people during
The HOW Agency, the wholly owned digital agency of 5WPR, has recently acquired the cookware brand OrGreenic. Utilizing its in-house creative studio and a vast network of content creators, HOW Agency aims to offer comprehensive solutions covering creative development, strategic planning, channel management, and performance marketing for OrGreenic. Additionally, they
5WPR celebrated its third year representing Miami Fashion Week® (MIAFW), the second largest fashion event in the U.S., emphasizing fashion, art, sustainability, and innovation. The event draws industry leaders, celebrities, and changemakers for runway shows, networking, and activations alongside other global fashion capitals. 5W supported MIAFW 2024 with national and regional
5WPR recently launched its 2024 Consumer Culture Report highlighting the growing consumer inclination to splurge, and emphasizing the importance of personalized connections for brands. Word of mouth proves pivotal, with 46% citing it as the primary influencer for purchases. While 71% consider traditional word of mouth, where friends or family inform about
WPP is set to merge BCW and Hill & Knowlton, creating a dominant $1 billion PR entity named Burson, potentially becoming the industry’s largest player. The consolidation, effective from July 1, follows BCW’s creation five years ago through the Burson-Marsteller and Cohn & Wolfe merger. Hill & Knowlton will maintain a
AI and AI-driven marketing is disrupting the retail industry. It’s becoming like the personalized ads in the film Minority Report. AI is reshaping how people shop and how businesses sell. The AI revolution in retail is just starting in 2024. This technology is evolving rapidly, and those who embrace it
In a world that’s teeming with innovative products, and each one of them is vying for the attention of potential customers, the best way for a product to stand out in that situation while transcending its features and specifications to resonate with consumers and carve its own niche is through
In the intricate collaboration between technology and society, a powerful force has emerged called techno-nationalism. This complex phenomenon intertwines a nation’s identity, defense technology, security, and prosperity with its technological capabilities, leading to a range of impacts that ripple through individual lives and global ecosystems. To understand its potential benefits and pitfalls,
5WPR has secured the skincare brand StriVectin as its latest client. The 5W Beauty PR team is set to take on the role of driving strategic storytelling for StriVectin’s core products and innovations, as well as for the overall company. The focus will be on reinforcing the brand’s scientific formulas, supported by clinical
There’s a new alluring vision of artificial intelligence in marketing and PR that involves hyper-targeted campaigns, instant audience insights, and more efficiency than ever before. A consumer could be scrolling through social media feeds when they come across a perfectly tailored ad for hiking boots, featuring the influencer they trust
