When companies want to learn more about their target market or their competitors they tend to do market research. There are different types of research that companies can do, however, there are several steps that they need to take for each type. Buyer persona Before a company gets to learn
Public relations is a field that has been traditionally dominated by white men. This can cause problems for diversity because the lack of diversity in the field means that there are not many people with different perspectives in the room when decisions are being made. This lack of diversity can
Recently Mcdonald’s announced that it would be introducing a brand new system in the next year that would be assessing how each of its franchise restaurants is performing. According to the announcement, this new assessment system is meant to help the fast food chain better support its objectives regarding the
People face many kinds of attacks online, and one of these is called gendered and sexualised disinformation. Billions of people around the world use social media to connect, debate, learn, and share. Social media can also be an important place to address social injustices. For instance, women from all over
Recently, Queen Elizabeth II announced that she wanted Camilla, Prince Charles’s wife, to become Queen Consort whenever Charles takes the throne. In a statement on the eve of Queen Elizabeth II’s Platinum Jubilee, which marked 70 years of her time on the British throne, she noted that whenever Charles became
At the South Florida Food and Wine Burger Bash on Friday February 25th, Judges Dwyane Wade, Reverend Run DMC, Chef Ahmad Alzahabi, The Points Guy, and Al Roker from NBC, voted Vice Burger as the #1 Burger. Vice Burger uses ground fresh daily wagyu beef, authentic Parisian brioche bun, and most
Scope of Work CHFA is seeking qualified organizations to serve as a MyHomeCT Resource Center (“Resource Center”). Households in the State will need different levels of support as they navigate their housing challenges. The goal of each Resource Center is to provide comprehensive broad-based support that will assist a wide
Public Relations has become an integral part of the world of any business today. While most companies in the past would only be concerned about the product they are selling and how to sell it more effectively, this is no longer the case, because things have changed a lot. Today,
According to research, the number of data breaches has been steadily increasing in the last few years. There are certain industries, such as healthcare and government, that are particularly vulnerable to data breaches. According to data, when it comes to the healthcare industry in particular, breaches have increased by nearly
A promotional mix combines different types of promotional tools to promote a brand’s products and services, and to communicate its message to consumers. The ultimate aim, of course, is to support sales and persuade customers to purchase. Similarly, with a promotional mix that includes advertising, sales promotion, and PR, fashion
