Public Relations has become an integral part of the world of any business today. While most companies in the past would only be concerned about the product they are selling and how to sell it more effectively, this is no longer the case, because things have changed a lot. Today,
According to research, the number of data breaches has been steadily increasing in the last few years. There are certain industries, such as healthcare and government, that are particularly vulnerable to data breaches. According to data, when it comes to the healthcare industry in particular, breaches have increased by nearly
A promotional mix combines different types of promotional tools to promote a brand’s products and services, and to communicate its message to consumers. The ultimate aim, of course, is to support sales and persuade customers to purchase. Similarly, with a promotional mix that includes advertising, sales promotion, and PR, fashion
Based on emerging patterns, augmented reality is being used by automakers to give potential consumers the opportunity to explore their vehicles. The automotive sector is undergoing rapid development. The industry is trying to improve the driving experience for users. The application of augmented reality can help the industry save time
The Alabama Seafood Marketing Commission (ASMC) was established through Executive Order on March 18, 2011. The ASMC is comprised of fifteen voting members appointed by the Governor to represent the many and varied industries and entities related directly and indirectly to Alabama’s seafood industry. Membership also includes the ex-officio non-voting
A brand encapsulates more than just the name of a business. It brings together the ideals, standards, values and characteristics an organization represents. In other words, a brand represents the personality of a business. With a shift in social dynamics and the way certain brands are viewed, sometimes rebranding becomes
Horry County is seeking for its Department of Airports Proposals for an experienced vendor to provide a marketing / data analytics platform for Myrtle Beach International Airport (MYR). The Proposer will be expected to provide a turnkey marketing / data analytics platform solution to help determine market segmentation, market penetration,
The pandemic has left people eager for a change of scenery. Virus tests and forms essential for travel have made planning and organizing trips more difficult. Holiday shoppers are also craving to travel freely again. Quite a few may even wish to travel to places they see on TV screens
Most modern consumers tend to be impulsive in their purchases, which makes them unpredictable. And with the many ways that consumers can make purchases, they don’t have to pay a lot of attention in researching a product or a business. They also tend to expect brands to follow them around
Miami Worldcenter is one of the most luxurious and most visited places in Miami, Florida, with more than 200 shops in this mall. Marc Roberts co-founded it, and it has a great variety of shops, with plenty of options to choose from. This makes it a great place to shop, while it
