Integral Ad Science, an ad-verification firm is ready to acquire Publica LLC, a connected TV advertising platform focused on internet-connected TV in a $220 million cash and 25% stock transaction. IAS intends to improve its connected TV strategy with the deal, and help content publishers to monetize their video programming
These days social media plays a crucial role in advertising which has led to the increasing popularity of videos as a medium. In spite of that, a print ad that is a perfect cocktail of words and pictures can be as impactful as contemporary, digital components. Long copy can still
Establish a long-term digital platform via back-end content management, analytics, and other systems. The site will be a strong foundation that allows E-REP to build a savvy digital ecosystem and capabilities that leverage future marketing activities. Website Goals • Generate new business attraction leads and new talent attraction leads into
Last year when the pandemic started, many companies around the world decided to put their PR and marketing plans on pause, or even to bring them to a complete standstill. With the first lockdown introduced in March, some companies decided to put a stop to their promotional efforts, while others
One way to earn loyalty from customers is to build emotional relationships with them. According to a study conducted by psychologists from Princeton, first impressions are formed in less than a second. This does not affect the quality of decisions, on the other hand, first impressions are helpful as they
Ronn Torossian, Founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the U.S., spoke to Everything PR on how the pandemic affected public relations, the current state of the industry, and how his agency has continued to succeed despite the challenges of the last year.
A media pitch is when a company or an agency tries to get a media outlet or a journalist interested enough in a particular story that they decide to cover it. These days, most of the time, the pitch is done via email, however, it’s still possible to do it
When an organization is faced with a newsworthy crisis, a timely response can help them mitigate the issues about PR. The actions that the organization takes in the first few minutes can help them restore their reputation, or shatter it for a while. It is critical that the people in
Nordic Consulting Names Allison+Partners as PR and Marketing Agency of Record The global leader in providing advisory services, talent acquisition, and enterprise support services, Nordic Consulting, named Allison+Partners as its marketing and PR agency of record. Allison+Partners will be working with Nordic Consulting on thought leadership, brand positioning and engagement,
The purpose of this RFP is to invite Respondents to submit their Proposal for delivering brand and marketing strategy services. WorkSafeBC is an independent statutory agency that serves nearly 2.3 million workers and about 200,000 employers throughout British Columbia. It is funded through insurance premiums paid by registered employers and
