In considering paid media, it can be understandably difficult for some advertisers to decide between using Google or Facebook since both have large followings and also bring with them the power of their affiliates. Google has YouTube, the second-highest trafficked global site, in its corner. Facebook, on the other hand,
For centuries Seo enjoyed a monopoly as a Korean surname. However, when search engine optimization got started somewhere around 1991 with the launch of the world’s first website, SEO took on an entirely new and significant meaning. Since then, marketers have come to treasure SEO as an essential marketing tool.
One of the marketing strategies that rose sharply during the pandemic was the use of influencers particularly if it helped consumers cope or if it entertained them. How-to tutorials ranked highest among U.S. and UK respondents in a May 2020 survey of what they wanted to see more of in
The purpose and intent of this Request for Proposals (RFP) is to enter into a contract for a period of two years (July 1, 2021-June 30, 2023) with an option to renew through June 30, 2025, upon the agreement of both parties and the Governor and Executive Council. The qualified
The West Virginia Tourism Office (“Tourism Office”) is soliciting expressions of interest for a creative marketing agency to assist with strategy and continued implementation of the state’s Almost Heaven brand campaign. Agencies will be asked to propose strategies for extending the Almost Heaven tourism brand through advertising, marketing, and public
A living memorial to the Holocaust, the United States Holocaust Memorial Museum (hereafter referred to as “USHMM” or “Museum”) inspires citizens and leaders worldwide to confront hatred, prevent genocide, and promote human dignity. As an independent establishment of the U.S. Government with gift acceptance authority, federal support guarantees the Museum’s
Based in Tokyo, Japan, Kartz Media & PR is a content marketing and strategy public relations agency, to support its clients by utilizing the media’s power. Through creating high-quality content supported by influential ideas, this is an agency that’s committed to discovering new values from its clients’ stories – both
YES Prep Public Schools is seeking qualified vendors to provide market research/analysis and consulting services, a comprehensive annual marketing strategy, and a range of ‘as needed’ marketing services aimed at creating a stronger positive brand for YES Prep Public Schools and increasing the number of student applications for the 21-22
Growing PR Firm Launches Cannabis Practice Leading With Native Leaf Co’s First To MarketWhole-Leaf Hemp Wraps Virgo-PR, a New York PR agency that creates campaigns that delight audiences and attract client/customer attention has been named PR Agency of Record for Native Leaf Co, a line of hemp leaf wraps handpicked from
With more consumers, especially Gen Z and millennials, crying out for brands to stand up against racism and equality, companies also have a unique opportunity to encourage their executives to use social media to advocate for the brand itself. The reason? That’s where the market is. Three separate surveys indicate
