401K Plans In the PR Industry: PR Firm Winners and Losers in Benefit Packages

401K Plans In the PR Industry

We went looking at some of the top PR firms and their *retirement benefit packages – with the help of Brightscope, a financial company which provides services for retirement planning. 


Brightscope ranks 401k & retirement plans, and wanted to compare the plans of some of America’s leading Public Relations agencies. While many agencies information was not available, many were – and among the large PR firms we could find: APCO Worldwide and Edelman had the best 401K plans – and MWW PR Group and DKC (Dan Klores Communications) had the worst.

Note that 401k’s, have differences, so comparing these PR companies’ plans is difficult, yet here is what we were able to find:

APCO Worldwide PR

APCO Worldwide, Inc. 401k Plan

The APCO Worldwide 401k plan includes a contribution plan with profit sharing and 401k features.

APCO 401k Plan Rating: 75

APCO has $23,800,000 in net plan assets with 380 plan participants holding an average account balance of approximately $78,000. The APCO Worldwide 401k plan is in the top 15% of plans for salary deferral. Their investment advisors are Wilmington Trust Corp, and UBS Financial Services, Inc.


Edelman Public Relations

Daniel J. Edelman Holdings, Inc. Profit Sharing Plan

This is a defined contribution plan with profit sharing and 401k features.

Edelman 401k Plan Rating: 75

Edelman PR has $166,000,000 in net plan assets with 3,700 plan participants holding an average account balance of approximately $47,000. The plan is in the top 15% of plans for salary deferral. They are with VanGuard Group.


Waggener Edstrom Wolrdwide PR

Waggener Edstrom Employees’ 401k Cash or Deferred Retirement Plan

The Waggener Edstrom 401k plan is a defined contribution plan with profit sharing and 401k features.

Waggener Edstrom Worldwide 401k Plan Rating: 73

WE has $56,700,000 in net plan assets with 930 plan participants holding an average account balance of approximately $71,000. The plan is in the top 15% of plans for salary deferral. Their corporate trustee is Charles Schwab.


Ruder Finn

Ruder-Finn, Inc. Profit Sharing Salary Reduction Plan

The Ruder Finn 401k plan is a defined contribution plan with profit sharing and 401k features.

Ruder Finn PR 401k Plan Rating: 71

They have $25,100,000 in net plan assets with 520 plan participants holding an average account balance of approximately $65,000. The plan is in the top 15% of plans for salary deferral. Their insurance carrier is Voya Financial (ING).


peppercomm PR

Peppercomm, Inc. 401k Savings and Retirement Plan

The Peppercomm 401k plan is a defined contribution plan with profit sharing and 401k features.

Peppercomm 401k Plan Rating: 71

They have $5,520,000 in net plan assets with 110 plan participants holding an average account balance of approximately $67,000. The plan is in the top 15% of plans for salary deferral. Their record keeper is CPI Qualified Plan Consultants, Inc.


dan-klores-everything-pr

Dan Klores Communications, LLC 401k Savings Plan

The DKC PR 401k plan is a defined contribution plan with profit sharing and 401k features.

DKC 401k Plan Rating: 73

They have $7,310,000 in net plan assets with 200 plan participants holding an average account balance of approximately $58,000. The plan is in the top 15% of plans for salary deferral. The third party administrator is Altigro Pension Services, Inc..


MWW Public Relations Group

MWWPR 401k Plan

The MWW PR 401k plan is a defined contribution plan with profit sharing and 401k features.

MWW PR 401k Plan Rating: 63

They have $4,060,000 in net plan assets with 250 plan participants holding an average account balance of approximately $21. The plan is in the top 35% of plans for salary deferral. Funds are held with UBS Financial Services, Inc.


More information may be found at http://www.brightscope.com/

* This information solely for information purposes, and is available on-line in publicly available information.

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