DKC

Mike Fernandez Promoted to U.S. CEO for Burson-Marsteller Mike Fernandez only joined Burson-Marsteller, a WPP agency, as the global corporate and financial practice chair four months previous to receiving this promotion. The jump to U.S. CEO happened immediately, and he takes over from Michael Law, who’s also moving up the ladder to become worldwide EVP. Both men will report to recently appointed worldwide president Kevin Bell. Fernandez’s previous position was created at the time he was hired in September, but the company doesn’t plan to replace that position at this time. Fernandez said: “I can remember in the 1980s, Harold... Read More >

The New York State Insurance Fund (NYSIF) was established in 1914 as part of the original enactment of the New York Workers’ Compensation Law.  The Fund’s mission is to guarantee the availability of workers’ compensation insurance at the lowest possible cost to employers, while maintaining a solvent fund, as well as to provide timely and appropriate indemnity and medical payments to injured workers. NYSIF is a self-supporting insurance carrier that competes with private insurers in both the workers’ compensation and disability benefit markets in New York State. With 160,000 policyholders, over $2 billion in annual premium and $17 billion of... Read More >

Chris Brown's Publicist Quits After Nasty Text Messages Chris Brown's highly publicized tirade involving his publicist, Nicole Perna of BWR led to her resignation. The bitter exchange started when Perna sent a text message congratulating Brown on the release of his clothing collection. In response, Brown took a swipe saying “I don't want you texting me compliments with no results.” He accused her of failing to secure space in GQ, Vogue, and other publications. She responded by saying no editors want to work with him. According to TMZ, the contentious exchange follows the resignation of Chris' former manager Mike G,... Read More >

  DKC brings in new VP of Innovation Mike Moschella is now with DKC PR and will be serving as Vice President of Innovation, where he’ll use his understanding and experience with nonprofits, government, and tech sectors. Moschella’s skills will bring further depth to their talent in digital media, data analytics, and strategic campaigns created by the firm. Moschella’s accomplishments include co-founding www.Organizing.Center and New Leaders Council – both provide practical training and organizing tools for nonprofits and campaigns. Campaigns & Elections Magazine recently included him in their top 50 list of campaign influencers in the U.S. He worked previously... Read More >

Edelman, New York City, New York. https://www.instagram.com/edelman/  with over 29,000 followers, the verified account has 408 posts at the last count. This is one PR firm that has taken advantage of the power that social media platforms have, and specifically, Instagram has, on digital marketing. Additionally, the firm has also decided to showcase some of the 5,300 employees who work for it worldwide and have shared plenty of valuable information about the company itself or its initiatives. Unfortunately, the engagement rate for all of those posts is still low compared to the number of people who follow the account, and the... Read More >

    Peppercomm PR Pushes Boundries in the Broadway Scene In an intriguing change per the norm of Broadway PR, executives from the New York theater press agency O&M Co., headed by Rick Miramontez, join with DKC Public Relations to Launch DKC/O&M.  This new agreement offers a significant push into the Broadway scene for DKC and its entertainment department led by Joe Quenqua joining DKC in 2013 after several years as a Disney publicist. Since DKC offices are in L.A., San Francisco, Chicago, Miami and Washington, D.C., DKC/O&M lists itself as the first ever PR agency for Broadway and other... Read More >

We went looking at some of the top PR firms and their *retirement benefit packages – with the help of Brightscope, a financial company which provides services for retirement planning.  Brightscope ranks 401k & retirement plans, and wanted to compare the plans of some of America’s leading Public Relations agencies. While many agencies information was not available, many were – and among the large PR firms we could find: APCO Worldwide and Edelman had the best 401K plans – and MWW PR Group and DKC (Dan Klores Communications) had the worst. Note that 401k’s, have differences, so comparing these PR companies’... Read More >

LinkedIn sponsored updates are already used by the likes of Hubspot, Xerox, Lenovo and American Express OPEN, all companies that offered glowing reviews, praising LinkedIn's marketing "innovation." "We have seen very high quality leads coming in from our Sponsored Updates on LinkedIn. Not only can we target the audience we want to, we can promote our best performing content, getting even more out of this marketing solution," said Amanda Sibley Global Marketing Relations Manager, Hubspot, cited by LinkedIn Content Marketing. The move is not entirely new. It was already extensively analyzed at the beginning of July, as LinkedIn's first content-marketing... Read More >

LinkedIn today launched a pan-European campaign called BrandYou to raise awareness about the increasing importance of personal brand management on the continent. Many countries across Europe are less wired than others, with a number of professionals not grasping the power of an online personal brand just yet, and BrandYou hopes to help these industry experts and beginners understand how managing a personal brand and reputation can make a huge impact on their career, alongside experience and qualifications. As job mobility increases across Europe and more Generation Y employees enter the workforce, the concept of the personal, professional brand has never... Read More >

Well, Delta doesn't like to tell people how to avoid baggage fees, so they are very careful what ads they let on Delta Sky Magazine's pages. For ScotteVest, this was a great occasion to get free positive PR, while for Delta, the goof has piled the negative press in more than the company can carry. Delta rejected a ScotteVest ad, as misleading to its customers: Our discrepancy with this particular vendor was strictly based on creative standards. The submitted advertisement implied this product could help passengers avoid baggage fees, particularly for carry-on items. Delta Air Lines has no fees for any... Read More >