PR Perspectives

UNC Facing NCAA Probe

UNC Facing NCAA Probe

The University of North Carolina has been in hot water with the NCAA for years now thanks to an academic scandal that never seems to find its resolution.

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B2B PR Best Practices

B2B PR Best Practices

Research Information In 2015, Dun & Bradstreet did research that showed 67% of typical B2B buyers find and make purchases digitally, so getting your company information online is extremely important, and that 67% will continue to grow as more and more people use smartphones to access the internet on the go.

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McDonald's Management Makes a Major Change

McDonald’s Management Makes a Major Change

The folks running the Golden Arches just made a major announcement. Responding to public pressure and drastically falling sales, McDonald’s management has announced it will begin using fresh, not frozen, beef in its famous Quarter Pounder sandwiches in most of its US locations.

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Millennials learning new ways to make extra cash

Millennials Learning New Ways to Make Cash

Ask anyone over the age of 35 how to make some extra scratch, and likely they will tell you to try delivering pizzas or cutting lawns on the side. Something where each job is relatively simple, adds a few bucks to your bank account and can be accomplished working around

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Google swears it has fixed the Android security flaws

Google Swears It Has Fixed the Android Security Flaws

Internet security is a hot topic these days. Especially after reports that the CIA has been hacked. But those headlines tended to overshadow another claim that Wikileaks made … and claim that had a lot of smartphone users worried. According to the hacktivists, they had uncovered and exploited a flaw

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KCSA Strategic Communications

PR Happenings at KCSA Strategic Communications, Huntsworth, Trevelino/Keller, and Stagwell Group

KCSA Strategic Communications Signs as AOR for Marina Biotech’s Investor Counsel New York-based KCSA Strategic Communications will handle the investor relations communications program for Marina Biotech, Inc. (OTCQB: MRNA), a biopharma corp developing and commercializing innovative treatments for cancer, hypertension, arthritis, and disease intersections. KCSA plans to bring awareness of

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Using Customer Info to Better Market a Travel Brand

Using Customer Info to Better Market a Travel Brand

It’s all about connection in marketing and building a brand these days. When the brand connects in personalized ways with their customers, the likelihood of repeat business with that buyer group increases by as much as 65% according to a recent Accenture newsroom survey. The trick is how to help

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