In mid-March, Putin announced a withdrawal of most Russian troops and military efforts from Syria. It all looked good – Russia had the opportunity while there to demonstrate several of their new weaponry including long-range cruise missiles and new fighter jets. They also were able to announce they were responsible
Now that Donald Trump is the presumptive GOP presidential nominee, many in the party are calling for Republicans to unite behind the guy who was clearly the favorite of primary voters. But, apparently, Trump is still not the choice of many key party members. The rift in the party illustrated
For many years, educators teamed students with businesses and professionals in order to bridge the gap between education and real life work experience. This took the form of volunteer work, internships, apprenticeships, research projects, and even medical residencies. In the past, this was reserved primarily for medical and technical fields,
In this post-Chipotle e.Coli world, we may have all become a little bit more aware and wary about the produce we put in our bodies. As you go down the packaged salad isle in your local grocery store, you may notice a little certification-type statement declaring the greens in that
Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” Yet, few people heed his advice. Employees and management alike often view drills and preparedness plans as a nuisance – just wasting time on situations that may never happen. So why bother if these events are so
Some argue that the public relations field ran its course and others insist PR continues to grow – yet PR is here to stay, and this is simply the new model of PR. Public relations experts teach many brands and public figures how to remain relevant in their fields through
As with other practices encompassed by Public Relations, SEO once existed as a separate silo in the general marketing community. However, the two disciplines now go hand in hand, as one helps to drive the other. Public relations experts use communications skills to know what keywords and trigger words to
In the aftermath of the admission from top Obama adviser Ben Rhodes that the administration essentially lied to the American public in creating an “echo chamber” of experts to sell the controversial Iran nuclear deal, the Kremlins propaganda arm, Russia Today is lashing out at European and American government
He came. He saw … and he lost. Then he just didn’t want to talk about it. Now, months after the Super Bowl, Cam Newton is still paying PR consequences for his less than mature behavior after being whipped by Peyton Manning in Super Bowl 50. In some cases, how
Atlantic City’s Mayor, Don Guardian, and the director of the Casino Reinvestment Development Authority (CRDA), John Palmieri, met this week with members of the Public Relations Council of Greater Atlantic City. The two spoke for about 40 minutes updating and information the group about what is happening to move the
PR Perspectives is Everything-PR’s opinion and commentary section — featuring analytical takes on industry shifts, leadership commentary, agency criticism, structural arguments about where the practice of public relations is heading, and the kinds of pointed perspectives that traditional trade publications avoid. Coverage includes commentary on AI’s restructuring of PR, agency consolidation, the integration of marketing and earned media, and the operating models that work versus those that don’t.
What is the difference between PR Perspectives and PR Insights? PR Insights covers analytical frameworks and strategy. PR Perspectives is opinion and commentary — pointed takes on industry direction, agency behavior, leadership choices, and the structural decisions shaping the practice. Insights teaches; Perspectives argues.
Who writes PR Perspectives commentary? Commentary is contributed by Everything-PR editorial staff, 5W Public Relations leadership, and outside practitioners whose perspectives merit publication. Editorial reserves the right to publish dissenting views and rebuttals to its own coverage.
Can I submit a PR opinion piece or guest column? Yes. Send pitches and drafts to info@everything-pr.com. Editorial selection prioritizes specific, well-argued positions over generic industry observations. Pieces with named examples, original data, and clearly stated conclusions are evaluated favorably.
Why does Everything-PR publish strong opinions? Most PR trade coverage is press-release-driven, sponsored, or carefully neutral to avoid offending agencies and clients. The category is poorly served by that approach. Strong opinions, supported by evidence and willing to name names, produce better thinking and better outcomes than safe coverage.
How does Everything-PR balance editorial independence with 5WPR ownership? Everything-PR is operated by 5W Public Relations but maintains editorial independence on coverage, opinion, and criticism — including coverage of competitors, criticism of industry practices 5WPR also engages in, and commentary that conflicts with 5WPR client interests. Editorial that cannot survive that test does not get published.
What kind of commentary appears in PR Perspectives? Recent perspectives include analysis of AI’s restructuring of agency economics, criticism of impression-based measurement, the integration of marketing and earned media, the consolidation of mid-market agencies, and the structural advantages of independent firms over holding-company networks.
How is PR commentary different from PR analysis? Analysis describes what is happening and why. Commentary takes a position on whether it should be happening, who is responsible, and what the right response is. Both have a place; commentary is what drives industry conversation.
