Thomas Walek leaves Peppercomm Walek, who sold his agency to Peppercomm in 2013, recently announced his departure from the firm and opened a new boutique agency specializing in asset management, fintech, capital markets, and professional services. The new Peak Strategies, based in Manhattan, already has two new clients, global industry
Technology and all its subdivisions remain one of – if not the most – successful sectors of the market. As a culture, people seem more hooked on technology now, than drugs in the 70s. As a result, technology reaps more profit than most other industries. More than even the industry
As public relations continue to grow as a field, one aspect that grows along with it is the development of in-house public relations. While most public figures and brands hire external PR experts to assist with events planning, reputation management, and a whole host of other activities, many companies build
A Maryland high school student followed the instructions on his English assignment to the letter…but it caused major social upheaval at his school. Soon, parents, teachers, and students were all offended, and various sides were demanding various action. Here’s what happened: Students in an English class were asked to mimic
The Chicago Police Department is still reeling after a task force announced findings that included “decades” of systematic discrimination among law enforcement. Now, officials at the city are faced with a must-decide scenario. “Doing Nothing” is really not an option at this point. Especially since that’s been the tactic used
Pennsylvania governor, Tom Wolf, recently signed an executive order regarding all future grants and contracts with third parties and government services and workers under his jurisdiction. The order simply says that Pennsylvania will view any discrimination on the basis of sexual orientation by its business partners to be a problem
Both Los Angeles and London always have a lot happening, and PR is no exception. Here’s what’s going on in LA and across the pond recently. Pollack PR remains AOR for SodaStream USA After a three-month review process, SodaStream USA, the leading distributor and manufacturer of home sparkling water makers
There’s no surprise that a good image grabs attention, but with the proliferation of social media and digital photography available through the all-important iPhone and a product sure to please, many companies are getting a load of free PR from teenagers. A recent study of Swedish teens aged between 13-17
If you are one of the households still watching television programing, you know pharmaceuticals feature big on their amount of ad time. As we get closer to summer and the Dem and Republican Party National Conventions, there may be a battle between political and pharma ads to see which fills
Public life can come with all sorts of pressures and pitfalls. You need a team helping you maintain a positive public face while you struggle with some of the same issues all humans deal with. Certain struggles are more difficult than others. Addicts face an uphill battle in winning against
PR Perspectives is Everything-PR’s opinion and commentary section — featuring analytical takes on industry shifts, leadership commentary, agency criticism, structural arguments about where the practice of public relations is heading, and the kinds of pointed perspectives that traditional trade publications avoid. Coverage includes commentary on AI’s restructuring of PR, agency consolidation, the integration of marketing and earned media, and the operating models that work versus those that don’t.
What is the difference between PR Perspectives and PR Insights? PR Insights covers analytical frameworks and strategy. PR Perspectives is opinion and commentary — pointed takes on industry direction, agency behavior, leadership choices, and the structural decisions shaping the practice. Insights teaches; Perspectives argues.
Who writes PR Perspectives commentary? Commentary is contributed by Everything-PR editorial staff, 5W Public Relations leadership, and outside practitioners whose perspectives merit publication. Editorial reserves the right to publish dissenting views and rebuttals to its own coverage.
Can I submit a PR opinion piece or guest column? Yes. Send pitches and drafts to info@everything-pr.com. Editorial selection prioritizes specific, well-argued positions over generic industry observations. Pieces with named examples, original data, and clearly stated conclusions are evaluated favorably.
Why does Everything-PR publish strong opinions? Most PR trade coverage is press-release-driven, sponsored, or carefully neutral to avoid offending agencies and clients. The category is poorly served by that approach. Strong opinions, supported by evidence and willing to name names, produce better thinking and better outcomes than safe coverage.
How does Everything-PR balance editorial independence with 5WPR ownership? Everything-PR is operated by 5W Public Relations but maintains editorial independence on coverage, opinion, and criticism — including coverage of competitors, criticism of industry practices 5WPR also engages in, and commentary that conflicts with 5WPR client interests. Editorial that cannot survive that test does not get published.
What kind of commentary appears in PR Perspectives? Recent perspectives include analysis of AI’s restructuring of agency economics, criticism of impression-based measurement, the integration of marketing and earned media, the consolidation of mid-market agencies, and the structural advantages of independent firms over holding-company networks.
How is PR commentary different from PR analysis? Analysis describes what is happening and why. Commentary takes a position on whether it should be happening, who is responsible, and what the right response is. Both have a place; commentary is what drives industry conversation.
