PR Perspectives

Draft Kings Pr

Fantasy Sports Companies to Fight Attorney General Schneiderman

DraftKings just hired Sard Verbinnen & Co., and FanDuel brought Glover Park Group on board to join the fight against New York Attorney General Eric Schneiderman. This follows Schneiderman issuing a cease-and-desist order to both companies this week, in an effort to stop the two businesses from taking wagers from

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Rio everything-pr

Brazil’s Best PR Agencies

Brazil is next on the list of International PR firms we review – Brazil is the world’s seventh-largest economy, with a GDP of $2.4 trillion. It sponsored the 2014 FIFA World Cup, and Rio de Janeiro will host the 2016 Summer Olympics. The nation’s considered the 13th worst among the

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Scott Levenson Advance Group PR

Scott Levenson, CEO of The Advance Group PR

  Started in 1990, The Advance Group markets itself as a firm that’s “managed national strategic campaigns, including some of the most closely watched political races, and produced internationally recognized events for over two decades.” In addition, the company boasts handling corporate, nonprofit, and labor issues. This is a firm

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GamerGate

How SXSW Fumbled GamerGate, And What They Must Do Next

GamerGate is not going away, and that uncomfortable fact is something every video game PR agency must consider when crafting a campaign and positioning their messages. This dynamic is no more real than at the South By Southwest Interactive Conference. SXSW, held annually in Austin, bringing together gamers, tech innovators

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Burson-Marsteller

Burson-Marsteller: A PR Star in the Middle East

Burson-Marsteller is a premier public relations firm with an impressive global reach – including in the Middle East, where the company’s most notable addition to their portfolio this year brought in the Prime Minister of Turkey. The Prime Minister hopes to use their help improving his image overseas. The firm

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Michael Sitrick everything-pr

Michael Sitrick & APCO Are PR Leaders In The News

Michael Sitrick, the crisis PR mogul is part of a group of homeowners on an elite Malibu Beach area known as Broad Beach. Other owners in the area include luminaries like Pierce Brosnan, Dustin Hoffman, Steve Levitan (co-producer of “Modern Family”), Ray Romano, and Patrick Soon-Shiong (ranked by Forbes as

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Hedge Fund PR

Doing PR For Poor-Performing Hedge Funds

Lately, hedge funds like Paulson & Co. have been losing business and unfortunately for PR firms, there’s little that can be said to sway public opinion about it. Since August, Hedge funds have lost 0.6% since August. Paulson’s fund fell an entire 8.5% in September and was down an entire

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