In the past, public relations mostly entailed managing brand images. Often, the marketing team handled brand management, and companies only remembered the importance of PR when a crisis hit. Now, companies recognize the importance of taking proactive action. Public relations agencies capitalize on this by providing a variety of services
DraftKings just hired Sard Verbinnen & Co., and FanDuel brought Glover Park Group on board to join the fight against New York Attorney General Eric Schneiderman. This follows Schneiderman issuing a cease-and-desist order to both companies this week, in an effort to stop the two businesses from taking wagers from
Brazil is next on the list of International PR firms we review – Brazil is the world’s seventh-largest economy, with a GDP of $2.4 trillion. It sponsored the 2014 FIFA World Cup, and Rio de Janeiro will host the 2016 Summer Olympics. The nation’s considered the 13th worst among the
Started in 1990, The Advance Group markets itself as a firm that’s “managed national strategic campaigns, including some of the most closely watched political races, and produced internationally recognized events for over two decades.” In addition, the company boasts handling corporate, nonprofit, and labor issues. This is a firm
GamerGate is not going away, and that uncomfortable fact is something every video game PR agency must consider when crafting a campaign and positioning their messages. This dynamic is no more real than at the South By Southwest Interactive Conference. SXSW, held annually in Austin, bringing together gamers, tech innovators
Burson-Marsteller is a premier public relations firm with an impressive global reach – including in the Middle East, where the company’s most notable addition to their portfolio this year brought in the Prime Minister of Turkey. The Prime Minister hopes to use their help improving his image overseas. The firm
The coinciding advancement of women in the workplace coupled with the falling unemployment rate begs the question: how do employers adjust to the growing issue of replacing employees going on maternity leave? Founder Amy Prenner-Corralez developed STORK PR for this very reason. STORK PR was born from the idea that
NYC is the undisputed mecca for the PR business. Forget image-conscious Hollywood or posh London. Those cities might be heavy hitters in the public relations industry, but there is nowhere on earth better equipped to build your brand than the Big Apple. Regardless of who’s selling and who’s buying, you
Miles Nadal, the former MDC Partners CEO recently dropped another 1.842 million shares of his former company’s stock, leaving him with just 7.5 percent ownership in the endeavor. And he wants even less. Apparently, he’s not the only one. But, even as Nadal’s interest in MDC is falling, other organizations
Michael Sitrick, the crisis PR mogul is part of a group of homeowners on an elite Malibu Beach area known as Broad Beach. Other owners in the area include luminaries like Pierce Brosnan, Dustin Hoffman, Steve Levitan (co-producer of “Modern Family”), Ray Romano, and Patrick Soon-Shiong (ranked by Forbes as
