PR Perspectives

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Why Aren’t There More Women in Leadership Roles?

Despite the fact that modern society puts a great emphasis on gender equality, more men are in charge in major business fields. And even as many corporations make significant efforts to alter the situation, most of their leading personnel are still men. Considering all these aspects, it’s only natural to

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LikeHack: A Lot to Like and Unlike

A Russian startup, LikeHack.com, has launched a new app which allows for personal content curating, filtering feeds, and to acts as a personal search engine of sorts. According to the developers, LifeHack will save social types in excess of an hour every day.

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ronn torossian insights

Agency Leader Provides His PR Week In Review

ven as CEO of an award-winning PR Agency, I was unaware that July 27th was “PR National Awareness Day.” How many of you knew that? I certainly didn’t – but learned of it after reading The Financial Times and an article headlined “PR, an industry with a PR problem”

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The ad-men are back - Art Detail Coca-Cola ad Boys Life mar 1944 - courtesy José Roitberg

Native Advertising: Will It Save or Slay the Needy Media?

Lewis DVorkin is a great writer. Check that, Lewis DVorkin’s a brilliant writer. A Forbes piece pitting the ad world against the PR industry Monday echoes of Richard Edelman public relations celebrity (and might to an extent), but the piece also emits the cries of a fairly stupefied textual news

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