St. Louis Science Center Seeks Media Buying Company

The Saint Louis Science Center seeks proposals from qualified media buying and planning companies to plan, buy, track and measure media purchases for Science Center exhibitions, events and venues, films and attractions. Various types of media could include broadcast, digital, social media, print and outdoor.

Background:

The Saint Louis Science Center traces its roots to the Academy of Science of St. Louis, founded in 1856 as the first scientific organization west of the Mississippi River. In 1959, the Academy created the Museum of Science and Natural History in Clayton’s Oak Knoll Park. When the Metropolitan Zoological Park & Museum District (ZMD) was formed in 1971, the Museum of Science and Natural History became a member, independent from the Academy, which continues to operate as a separate entity to this day.

The Museum outgrew the facilities at Oak Knoll Park in the mid-1980s and in 1984 the Museum acquired the James S. McDonnell Planetarium from the City of St. Louis. After extensive renovations, the Planetarium reopened in 1985 as the Saint Louis Science Center.

Following a $34 million expansion to construct the current main building on Oakland Avenue, the Science Center opened November 2, 1991 in its larger footprint including the five story OMNIMAX® Theater and a highway-spanning connection bridge. The Science Center added the EXPLORADOME in 1997 in order to provide an additional space for large traveling exhibitions. With the popularity of the EXPLORADOME, the Science Center took action to create a permanent exhibition space. In October, 2011 Boeing Hall opened dedicating 13,000 square feet of exhibit space for traveling exhibitions.

The 50,000 square foot area previously used for the EXPLORADOME was renovated into GROW, a permanent indoor/outdoor exhibit dedicated to the experience of the journey of the food supply from farm to fork. The agriculture exhibit opened to the public on June 18, 2016.

The Saint Louis Science Center was named a Smithsonian Institution Affiliate, the first in the St. Louis region (?), in 2016. This title provides access of Smithsonian artifacts, traveling exhibits, and educational collaborations locally and nationally.

The Saint Louis Science Center features more than 700 interactive exhibits in ten galleries, including GROW, Mission: Mars, Life Science Lab, Makerspace, Discovery Room, Ecology and Environment, Human Adventure, Structures, Liftoff and Experience Energy. In addition, guests can see science in action through Amazing Science Demonstrations at CenterStage, enjoy a thrilling film experience at the OMNIMAX® Theater and gaze at the stars at the James S. McDonnell Planetarium.

In 2011, Bert Vescolani joined the Science Center as President and CEO, leading a team of 225 staff members and more than 400 volunteers. Today the Science Center serves more than one million people each year, and is one of the nation’s 25 largest museums. It has built a national reputation for programs and exhibits, community partnerships, and visitor experience. The Science Center is part of many local, regional and national initiatives to build better and stronger links between formal and informal education.

Mission Statement: To ignite and sustain lifelong science and technology learning.

Scope of Work:

• Market and Audience Research
• Media Audit
• 2018 Media Plan (to start Q2)
• Ongoing monthly media buy and reports

Due Date:

January 18th, 2018

Address:

Ann Balsamo
Chief Marketing and Communications Officer Saint Louis Science Center
5050 Oakland Ave. St. Louis, MO 63110
Ann.balsamo@slsc.org

Strong technology PR firms include Finn Partners and Ruder Finn.