World Health Organization Seeks Communications Firm
The purpose of this Request for Proposals (RFP) is to enter into a contractual agreement with a successful bidder and select a suitable contractor to carry out the following work: development of communications materials (graphic, multimedia, etc) for World No Tobacco Day 2018 (WNTD18).
The World Health Organization was established in 1948 as a specialized agency of the United Nations. The objective of WHO (www.who.int) is the attainment by all peoples of the highest possible level of health. “Health”, as defined in the WHO Constitution, is a state of complete physical, mental and social well being and not merely the absence of disease or infirmity. WHO’s main function is to act as the directing and coordinating authority on international health work.
The World Health Assembly (WHA) is the main governing body of WHO. It generally meets in Geneva in May of each year and is composed of delegations representing all 194 Member States. Its main function is to determine the policies of the Organization. In addition to its public health functions, the Health Assembly appoints the Director-General, supervises the financial policies of the Organization, and reviews and approves the proposed programme budget. It also considers reports of the WHO Executive Board, which it instructs with regard to matters upon which further action, study, investigation or report may be required. The WHO Secretariat consists of some 7,900 staff at the Organization’s headquarters in Geneva, in the six regional offices and in countries. The Secretariat is headed by the Director-General, who is appointed by the WHA on the nomination of the Executive Board. The head of each regional office is a Regional Director. Regional directors are appointed by the Executive Board in agreement with the relevant regional committee.
Scope of Work:
The successful contractor will provide strategic advice and ideas, and create graphic and digital (web, social, multimedia content) including (list of deliverables to be refined and agreed on after the development and approval of an policy advocacy and communications strategy):
- propose a creative approach for WHO’s advocacy and communications strategy, including a campaign poster; graphic materials, infographics and/or GIFS to be used on the web and social media platforms;
- develop a visual look and feel for the campaign;
- develop advocacy audio-visuals (including 30-45 second video to be aired on an international TV network, such as CNN);
- develop a campaign publication (from 4-16 pages);
- develop specific campaign materials in English, French, Spanish, Arabic, Chinese and Russian;
- work with WHO to implement the contract on time and budget;
- the timeline will need to factor in key milestones, including the need for WHO Regional offices to receive core materials (posters, graphics, etc) by the end of February 2018;
- provide open/editable files for all finished graphic products.
Likely a strong multinational like Burson Marsteller or Ketchum PR will nab this assignment.