Category: Social Media

Influencer-Marketing-Trends

Influencer Campaigns and Audio Content

In the last couple of years, the world has increasingly been interested in digital content creators, turning each one of those creators into somewhat of a celebrity in their respective industries. This trend became...

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Reaching Gen Z on Social Media

Currently, the youngest generations of consumers are those that were born after 1996, and they are incredibly tuned in to technology, unlike other generations before them. They use technology, and more specifically, social media...

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Getting More Visibility on LinkedIn

When businesses are looking to connect with their target audiences on LinkedIn, one of the most ideal places to start is the company’s page on the platform. Between trying out video-based content and creating...

instagram

Best Practices for Instagram Ads

Companies face plenty of competition on a platform like Instagram, having to navigate both organic and paid promotions on the platform to succeed. That’s why they have to make sure each ad that’s created...

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Responding to negative reviews

A business should be ready to accept the good, the bad, and the ugly on social media. Handling criticism and responding appropriately when consumers post positive and negative comments online is a huge asset....

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Subscriptions and Social Media

Twitter has been trying to expand its creator monetization tools suite, and the latest addition to that toolbox is a new ‘Subscribe’ button on certain users’ profiles. This is a very helpful tool for...

ecommerce

E-commerce Websites and Public Relations

When it comes to utilizing public relations efforts, e-commerce stores can see plenty of benefits– especially if all efforts come from honesty. Whatever message is going to be shared with the target audience should...

Social media PR problems that won’t go away

The use of social media stories

Social media stories are gradually becoming one of the most trending storytelling forms. Every culture uses stories to explain and educate. It would not be incorrect to call stories emotional propositions. Storytelling still boils...

Beneficial Social Media Marketing Advice

Beneficial Social Media Marketing Advice

In the age of social media platforms, companies have found themselves at a great advantage because they allow for reaching numerous people at a moment’s notice. However, before implementing a social media marketing campaign...

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