Category: Social Media

Facebook user growth stagnates

Facebook has more than one billion users, and can safely be called a cultural, economic, and social phenomenon. Users across the world have been devoting countless hours to the site.  The importance of this...

Instagram and Influencer Marketing

It’s not always easy to stay on top of all of the changes happening in the digital and social landscapes, given their speed. Between social media platforms finding new ways for creators to generate...

3 Fantastic Examples of Instagram Contests That Fuel Marketing Goals

Tips on Writing an Impactful Instagram Bio

When they come across a new brand on Instagram, the first thing that most people do is read the brand’s bio. That’s why when executed the right way, an Instagram Bio can give potential...

Lead Ads on Facebook

With nearly 3 billion active users all over the globe, and as a great influence on consumer buying decisions, Facebook can’t be ignored by companies who want to generate leads.There are plenty of other...

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Social Media and Misinformation in 2022

At the end of last year, it was difficult for people to imagine a worse time for social media and misinformation, given the intensity of false news stories regarding the pandemic, vaccines, and elections....

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Cancel Culture and Reputation

We’re all living in an era when the social media phenomenon of “cancel culture” is either unavoidable or inevitable. However, the term itself, and “cancellations” aren’t a new thing that became popular with the...

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Influencer Campaigns and Audio Content

In the last couple of years, the world has increasingly been interested in digital content creators, turning each one of those creators into somewhat of a celebrity in their respective industries. This trend became...

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Reaching Gen Z on Social Media

Currently, the youngest generations of consumers are those that were born after 1996, and they are incredibly tuned in to technology, unlike other generations before them. They use technology, and more specifically, social media...

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Getting More Visibility on LinkedIn

When businesses are looking to connect with their target audiences on LinkedIn, one of the most ideal places to start is the company’s page on the platform. Between trying out video-based content and creating...

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