Recently, the social media giant Twitter announced a brand new policy that’s aimed at reducing the spread of viral and misleading information through tweets on the platform. The policy aimed at crisis misinformation is focused on any allegations that are made during a time of global or national crisis, and
There are different types of ads that companies can use when advertising on Facebook to reach their desired goals. Between carousel, dynamic, and collection ads, companies have a lot of options. That’s why it’s important for companies to first decide the goals they want to reach with their advertising campaigns,
Companies that want to generate more sales and revenue through Facebook need to focus on advertising on the platform with the right strategies. There are several different ad types that companies can use to improve their sales rates and conversions. Conversions Companies that want potential customers to take a high-value
When companies want to reach their audiences on Facebook they tend to rely on both paid and organic content. However, when it comes to paid content, companies are constantly looking for ways to improve their campaigns, and one of the best ways that they can do that is by conducting
REQUEST FOR PROPOSAL FROM INDIVIDUALS OR FIRMS INTERESTED IN PROVIDING SOCIAL MEDIA MARKETING SERVICES TO THE CITY OF UNION CITY FOR THE PERIOD JULY 1, 2022 THROUGH JUNE 30, 2023 Introduction Pursuant to the Fair and Open Process described under N.J.S.A. 19:44A-1, et seq., the City seeks Requests for Proposal
Companies that want to improve the performance of their social media marketing strategies need to first figure out what has and hasn’t been working for them in the past. To generate more conversions and traffic from social media platforms, companies should be assessing the performance of their previous strategy using
Spirits companies have started to turn to influencers to connect with their consumers. This has come about because influencers have the ability to reach a wider audience than traditional advertising methods. As spirits brands continue to grow, they are looking for new ways to reach their audience, and influencer marketing may be
When TikTok started going viral and attracting millions of users a couple of years ago, most social media platforms started shifting their attention to short-form video content. One of the biggest competitors to TikTok became Instagram due to its Reels feature, along with YouTube Shorts, both of which started promoting
The first platform that completely banned misinformation regarding climate change was Pinterest. At the start of April, the platform rolled out a brand new policy that will eradicate any climate change misinformation by removing content that denies the impacts or the existence of climate change. The policy also removes content
Mascots represent something as being alive and making emotional connections. They are storytellers and they send messages without using words. Most importantly, they make brands recognizable. They not only give brands identity but also help build a connection with target audiences. A mascot gives a brand human characteristics and turns
