There are plenty of different ways for companies to reach a number of people, such as appearing on various digital platforms, adapting a single piece of content to match those platforms, and more. The importance of social media for new companies has never been more obvious, however, there are some
The social media app TikTok has turned into a launching pad for plenty of new digital celebrities and brands – some are even using the app to create full-blown businesses. However, the growth in popularity of the platform hasn’t only been benefitting the newcomers, as plenty of traditional media companies
Looking for a quick way to gain more followers? According to the social media scheduling tool, Tailwind, running a contest on Instagram can gain a brand 70% more followers in just one quarter than not hosting one. The statistic was the result of analyzing more than 60,000 Instagram posts. Another
Being able to buy and sell digital ad space in real-time by using automated bidding and placement platforms is called programmatic advertising. Most digital marketers already understand how important programmatic advertising is for a business. Not all understand how to use it correctly. This type of advertising allows businesses to
Internet use has become almost synonymous with the use of social media platforms, with many users relying on Facebook, Twitter and Instagram as their main channels to catch up on current affairs, make purchasing decisions, and find entertainment. Even so, the social media landscape has increasingly become a divisive one,
Social media giant Facebook has been getting bad news ever since some of the company’s key employees went public with their frustration over the company’s policy against censoring comments on the platform. At the time, Facebook publicly acknowledged and even welcomed the employee’s criticisms, but now that criticism has spilled
Among all the different ways in which a person is able to become financially independent through working online, one of the most popular right now is being a YouTuber. Ask anyone under the age of 20 about what they want to be in the future, and the most likely answer
These days, it seems like everyone has bought some Instagram followers, to the point where researchers have looked into the numbers of big stars and realized that they too, have fake followers. The logic behind buying Instagram followers is simple – the more people follow an account, the more that
The growth of the influencer marketing industry is no accident: the power of word-of-mouth recommendations is a timeless tool and, when used well, influencer marketing can return excellent results for brands. At the same time, however, the success of online marketing has given rise to the dark underbelly of the
As of 2018, there was a whopping 23 million YouTube channels on the popular video platform, and that number is sure to have jumped even higher since. In such a densely packed marketplace, however, it can be easy for brands to give up on their YouTube growth strategy before they
