A global network focused on women in the creative industries, SheSays, has now launched a campaign calling on firms to shift their parental leave and pay benefits for working dads. While the British government introduced a shared parental leave and pay policy in 2015, SheSays says most businesses are focusing
A company’s social media presence can often be an easy way to create and maintain customer relations. For both digital marketing and public relations professionals alike, a strong social media calendar can take a load of stress and work off the table. But sometimes it’s easy to get stuck in
Shelly is a public relations professional who works on her own, freelancing for clients and representing businesses whenever the need arises. Formerly an executive director at a popular PR firm, Shelly decided that it was time to strike out on her own and make her own decisions. With decades of
Earlier this month, dozens of Vox Media staffers took to Twitter to share their personal stories about what it has been like to work at the digital media giant. A host of reporters, editors and other staffers addressed their tweets to CEO Jim Bankoff to share how proud they were
Instagram has quickly proven itself as a valuable asset to startups and small businesses alike. As users of the platform would know, it doesn’t matter how small your audience is; if you use the right hashtags, you’re likely to receive at least a few likes and comments on each post.
Somehow, somewhere along the line, consumer behavior shifted away from calling a business on the phone to simply pulling up their website or social media on their mobile device. Now, businesses can have a strong presence in a customer’s mind without that person even setting foot outside of their home.
If anything about advertising on Facebook is clear, it is that good creative holds the key to improving your return on investment. Even if you’re working with a killer targeting strategy designed perfectly for the kind of audience you want to reach, if your creative can’t persuade your audience to
Whether you’re a well-established brand or just getting started, an Instagram contest is an increasingly popular social media strategy – and for good reason. Everyone loves freebies, and Instagram contests prove their mettle time and time again in being able to engage existing followers while drawing in new customers at
Hashtags have carved an interesting path in the world of social media: starting off on Twitter, they never quite took off on Facebook, and have instead become the backbone of Instagram marketing. Just the mere adding of # symbol to your post can turn any word or phrase into a
The Federal Trade Commission is negotiating a multi-billion-dollar penalty for Facebook’s violations of its consent agreement. In the UK, Parliament physically compelled the turnover of secret Facebook documents that show an astonishing disregard for user privacy- and a knowing, intentional effort to violate laws on the use of personal information.
