There is a clear shift from desktops to mobile devices, as new studies show. A study carried out by The Media Behavior Institute and presented by emarketer.com reveals that the mobile phone is getting more and more users, followed by tablets. Desktops’ popularity drops constantly. 43.5% of the respondents mentioned using mobile
A new study was carried out recently by the Georgia Institute of Technology and University of Minnesota and compared two social networks: Twitter to Pinterest. The findings provide insight into both social networks and are really interesting. First of all, ladies, you will be happy to hear that women get,
Charities are beginning to sit up and take note that social networking sites are useful tools on a variety of levels. A charity can make a message felt, reach a wide number of people from varied target groups, learn more about what does and doesn’t work, and mobilize support, just
I am flabbergasted as to why more people in our industry aren’t utilizing Op-eds and blog posts more as Google Rankings continue to reward websites and authors who produce high-quality content regularly. One would think that anyone employed at a PR Firm should be jumping for joy, as unique content
Did you know that a BMW Facebook fan is valued at $1613? If you consider the official Facebook page of the company with 13,234,552 at the date of this report, the numbers are simply mind blowing.
Not long ago, an LA Times article about the city’s Museum of Contemporary Art’s (MOCA) attempts to raise a sum of $100 million cited fundraising consultant as saying, “People like to give to excellence. It’s excellence, not need that generates big gifts.” But this is not necessarily the case. Many
Brand reputation is playing a bigger role in the success of your website. Take your website traffic cue from offline search strategies.
Everywhere you turn, someone is talking about the business benefits of social media—but, if you’re like most business owners, you’ve probably found yourself wondering just how beneficial social media can be. How exactly does it work? Does Pinterest activity actually increase website traffic? Will posting on Facebook bring in new
Keep social media networks separate whenever possible. Otherwise, every single Pin, Tweet and Facebook post is going to show up on your other profiles. This is bad because, as we know, posts have to be written in different ways for different social media profiles.
Data is bombarding Facebook at a velocity, variety and volume that is so vast, it’s one of the main reasons for the creation of the Graph Search – and to eventually kill the clout of search behemoth, Google.
