Social Media

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Women on Pinterest Get More repins, but Fewer Followers

A new study was carried out recently by the Georgia Institute of Technology and University of Minnesota and compared two social networks: Twitter to Pinterest. The findings provide  insight into both social networks and are really interesting. First of all, ladies, you will be happy to hear that women get,

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Charity and social giving

Social Networking and Charities: 10 Benefits

Charities are beginning to sit up and take note that social networking sites are useful tools on a variety of levels. A charity can make a message felt, reach a wide number of people from varied target groups, learn more about what does and doesn’t work, and mobilize support, just

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5wpr ronn torossian

Random Tidbits from A NY PR Agency Owner

I am flabbergasted as to why more people in our industry aren’t utilizing Op-eds and blog posts more as Google Rankings continue to reward websites and authors who produce high-quality content regularly. One would think that anyone employed at a PR Firm should be jumping for joy, as unique content

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Non-profit PR

Non-Profit Communications: Elie Hirschfeld, D.A.R.E & More

Not long ago, an LA Times article about the city’s Museum of Contemporary Art’s (MOCA) attempts to raise a sum of $100 million cited fundraising consultant as saying, “People like to give to excellence. It’s excellence, not need that generates big gifts.” But this is not necessarily the case. Many

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Public Relations Social Media

With Social Media, the Proof Is in the Payoff

Everywhere you turn, someone is talking about the business benefits of social media—but, if you’re like most business owners, you’ve probably found yourself wondering just how beneficial social media can be. How exactly does it work? Does Pinterest activity actually increase website traffic? Will posting on Facebook bring in new

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